Inflation

Five months after WWII's Pearl Harbor, Americans were cautioned by President Franklin D. Roosevelt to curb their spending and to buy war bonds while he encouraged paying off debts and mortgages in a responsible manner.

To thwart this common sense talk, we have EDWARD ARNOLD as The Devil, spreading his own version of what Americans should do so that they will be defeated by the enemy. In a phone call from his friend Adolf, he outlines his own plan after advising one of his associates to "put more heat on the 7th level".

In an illustration of encouraging spending, we see Joe Smith (STEPHEN McNALLY) and his young wife (ESTHER WILLIAMS) going on a buying spree using credit for things they can't really afford. After admonished by storekeeper HOWARD FREEMAN, who turns on FDR's radio speech when the couple want to buy a new radio, they see the error of their ways.

It's a sardonic morality tale, benefiting mostly from the relish with which Arnold plays his Devil role. His laughter is full of dark menace as his huge close-ups convince us that he wants his evil plan to work, happily engaged in causing a "Roman holiday of spending" and encouraging a man to cash in his $300 war bonds.

In the end, of course, the Devil is outmaneuvered by smarter Americans who refuse to get caught up in black marketing, hoarding and cashing in their bonds--and the American spirit wins.

Good little propaganda film spotlights Arnold at his best--or should I say "worst" (as The Devil).

WW2 short from MGM about the Devil (Edward Arnold) conspiring with Hitler to wreck the U.S. economy. He plans to do this by making Americans buy things on credit, ignore rationing laws, and cash in their war bonds. That Devil sure is a stinker! The point of this short was to make American at home think about how they could help the war effort by keeping the economy strong.

I love patriotic WW2 shorts like these. It avoids being too preachy and delivers its message in a clear and entertaining way. Edward Arnold is terrific. Just the year before he was fighting Satan in The Devil and Daniel Webster, now here he is playing him and doing a wickedly delightful job. It's a great short that anybody who enjoys WW2-era material should love. Also features Esther Williams in one of her earliest roles.

Inflation (1942)

*** (out of 4)

WW2 propaganda short features Ester Williams in a small role in her film debut. The film tells the story of how Adolf Hitler calls the Devil (Edward Arnold) and asks to make American's start spending more money so that their war efforts can be washed down the toilet. Mr. and Mrs. Smith (Stephen McNally, Williams) begin a shopping spree not knowing what they're doing to the country and their souls. It's rather amazing to see how far these shorts would go in terms of the war and one can't imagine any actors doing something like this today. Arnold wasn't the biggest star in Hollywood but he did have countless lead roles at MGM and was a fairly well known face. He is quite good in his role of the Devil and you can tell he's having fun. Williams is pretty much centered in a thankless role but she isn't too bad.

An MGM Short Subject.

In a phone conversation with Hitler five months after Pearl Harbor, a delighted Devil describes how INFLATION can win the War for the Axis as easily as bullets & bombs.

This is an imaginative little film which effectively alerted the American public to the 5 ways in which inflation could be unleashed on the economy:

••••• Impulse or overbuying ••••• Buying on the Black Market ••••• Hoarding food & supplies ••••• Breaking the price ceilings ••••• Cashing in War Bonds

Edward Arnold is at his most sardonic as The Devil; playing his role as if Lucifer were a corrupt businessman, Arnold gets to ham it up most deliciously. In her first film role, Esther Williams plays a typical young housewife who learns about the evils of inflation from an FDR radio broadcast.

After Pearl Harbor, Hollywood went to war totally against the Axis. Not only did many of the stars join up or do home front service, but the output of the Studios was largely turned to the war effort. The newsreels, of course, brought the latest war news into the neighbor theater every week. The features showcased battle stories or war related themes. Even the short subjects & cartoons were used as a quick means of spreading Allied propaganda, the boosting of morale or information dissemination. Together, Uncle Sam, the American People & Hollywood proved to be an unbeatable combination.

Edward Arnold plays the devil here, sitting in a big office, often conversing by phone with Hitler on how to destroy morale on the American home front. The Devil decides the best idea is to ignite inflation and get people grousing about high prices and then working at cross purposes to undermine the war effort.

There are examples shown - A young couple making more money than they ever had before due to steady work in munitions factories and going on spending sprees. A chorus dancer who has a run in her last pair of nylons tempted to go on the black market and buy what she needs. A businessman cashing in his war bonds to buy something he thinks his business really needs.

In each case the short shows how much their focus on the present could be hurting the war effort and causing inflation. I was rather surprised - FDR really did understand how economics worked and how inflation was fueled. In that he's a step above politicians today. He realized that there being more money in circulation due to war spending and less supply due to manufacturing have a war focus would mean inflation. He also understood that his price controls could be circumvented by a black market for goods. His only weapon against it was shaming the public into not turning to that black market, which is what is happening in this short.

It's all very amusing, with Arnold as the Devil laughing maniacally at the idea of American women in bidding wars over luxury items like fur coats and talking to Hitler on the phone like he's a tedious colleague, but it gets its economic message across at the same time. Recommended for students of film history.