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This is an incredibly bad movie - perhaps one of the worst action films ever. Star David Heavener alos wrote and directed this fiasco with such a brazen ego that it feels like a love letter to himself more than a film the public can appreciate. They have a name in Hollywood for this kind of self-congradulatory filmmaking and it's called a vanity production. Everything about it is a strained effort to turn this cardboard actor into some kind of low rent Clint Eastwood for rednecks to hoot and holler over as he shoots at the bad guys and shows off his chest hair. Unless you are looking for some unintended laughs stay far away from this painful and pathetic piece of trite! However, if you enjoy a senseless egomaniacs amateur looking home movie that looks as if it has been shot through a muddy coke bottle, then this is the crap you've been waiting for!

All right, I'll admit it. I was channel surfing on the world wide web, and found this playing KCTU, out of Wichita, Kansas. It was late, I was bored, and I stumbled on it during a gun scene near the beginning. This is a completely predictable movie, shoot possibly by some local high school kids! Everything about it just screams "70's B movie", but it was made in 1991! So why did I watch it? After seeing 60 seconds of it, I thought "This movie is BAD, could it get any worse? Yes, it does. It has the same allure of Rocky Horror, your just glued to it.

Bad acting, bad jokes, bad puns, bad sound effects (tires don't squeal on dirt). This has it all. If you like 70's B movies, you've found your winner here. Otherwise, you couldn't pay me $25,000 to watch this movie again (in movie pun there).

The VHS for this low budget affair incredibly starts out with David Heavener pitching some kind of contest, where you call him for $2.00/ minute. Is this possibly to cover the movie's micro budget getting blown? Either way, the first thing that will get your attention as cheaping out, is there are no extra's milling about, especially noticeable in the final shootout on the court house steps. I mean guns blazing, snipers falling off roofs, and the town is completely deserted, except for the combatants? Every cent must have been spent on the car chases, and pyrotechnics. The script is so simple, a ten year old could have written it. So why is the movie still watchable? It's got a very intriguing cast of supporting actors. What's not to like about Don Stroud, Isaac Hayes, Andy Robinson, or Tony Curtis? The film includes some humorous exchanges between Heavner and Curtis, brief nudity, and a catchy C&W tune. You could do a lot worse than "Prime Target". - MERK

On the heels of 'Kill Crazy', I had to give another vanity project from David Heavener a go and costarring Isaac Hayes (Truck Turner, Escape from NY) couldn't hurt. After listening to David sing another title track & an ridiculous opening that sets up his character - hotshot cowboy cop dressed the part (jeans, boleros, vest, boots, hat) - I started to wonder if I had made a mistake. Thankfully some laughs were yet to come.

Det. John Bloodstone (Heavener) gets suspended by IA after a hostage incident and the bank threatens to foreclose his house. Not helping a strained relationship with wife (Jenilee Harrison) plus he's still haunted by losing his ex-partner. Then the FBI having trouble getting mafia man Coppella (Tony Curtis) to trial want Bloodstone to do it and those job, house problems will go away too. Of course what's a road trip without killers, betrayals and bickering between the two men.

Heavener - stars, wrote, produced, scores the music, directs - which means he's still hot stuff with the ladies, singing songs, closeups of his face, tragic backstory with bad dreams. Continues to go bare chested when he can. His chemistry with Curtis is hackneyed and annoying. Hayes plays a decent police captain, but isn't given much to bite into. Two ladies provide boobs while Harrison has that hilarious romp with Heavener and the requisite shower scene.

I laughed so hard at the husband/wife sex dialog, setup that I thought I was gonna wake up the neighbors. I don't know if that made the rest of 'Prime Target' worth it however. Competently made, but the finale is a letdown and the majority of the action nothing special.

Back when HBO would show an action movie every Thursday night, i happened to catch this flick. I got way more then I expected. Heavener, aping Clint Eastwood's performance in Dirty Harry, has the looks of a rouge cop. the rest of the cast is just as good, and what a cast. jenilee Harrison, best known for her stint on Three's Company, Robert Reed, the brady bunch dad in his last major role, ANdrew Robinson, forever immortalized for his role as the Scorpio killer in Dirty Harry, and perhaps the best, music legend Issac Hayes, years before his rebirth with South Park. Then you have Tony Curtis, a true legend who can make any role work. The conflict of genetic between Heavener and Curtis is priceless, as they share many good one liners. The movie moves along swiftly, and despite the rehashed story line. Not too more dependency on big explosions, nudity. The movie works, plain and simple. Prime Target is a guilty little pleasure you won't feel guilty for enjoying.