77 Sunset Strip

This was one of four detective shows from Warner Brothers, four of a couple dozen series they did for ABC, (that MADE that network), from the mid 50's to the early 60's under the stewardship of William Orr and with the creative genius of Roy Huggins, (who later came up with the best show of all time, "The Fugitive"). Huggins had fancied himself a detective writer in the 40's and came up with Stuart Bailey, an Ivy Leaguer with a background in World War II intelligence who set up his own detective agency in Los Angeles. When Huggins became a story editor for Warners, it was decided to create a show around the Bailey character, 77 Sunset Strip, which debut in 1958. They gave Bailey a partner, Jeff Spencer and created the character of Kookie, the parking lot attendant, for comic relief. It set the stage for the other three, similar shows, each with a pair, (or three) handsome detectives operating in glamorous or exotic locations. Warner's learned you needed a pretty girl involved and the comic relief. they also learned from "Peter Gunn" that a musical interlude would occasionally be welcome.

"Bourbon Street Beat", set in New Orleans, debuted in 1959. So did "Hawaiian Eye", from Honolulu and in 1960 came "Surfside Six" from Miami Beach. Each had a catchy theme tune from Mack David and Jerry Livingstone. The plots were not very inspired but serviceable, (they serviced many episodes, being frequently reused). Sometimes, Warner's would do versions of novels they owned the rights to or TV remakes of some of their classic movies of the past, such as "Strangers on a Train" or "Dial M for Murder", in the guise of episodes of these shows. Characters from one show would show up on another, either in crossover episodes or full scale transfers of characters to be new members of the casts. This was easy because the shows were not shot on location: it was all done in LA.

The real difference in the shows were the cast members themselves. "77 Sunset Strip" had the charming and talented Ephram Zimbalist Jr. and Roger Smith. It also had the "Fonzie" of the 50's, Edd Byrnes. But it lacked a significant female regular or the musical interludes. "Bourbon Street Beat" had the charming and talented Richard Long, who took his charm and talent to Sunset Strip after BSB folded in 1960. It also had craggy character actor Andrew Duggan, young pretty boy Van Williams and Arlene Howell, a slightly ditzy southern belle. No one here was musically inclined but a jazz combo did a turn from time to time. "Hawaiian Eye" had it all. Anthony Eisley was a competent but slightly boring lead. Young Robert Konrad had the most charisma of any of them. Connie Stevens was a cute songbird who belted out the classic tin pan alley and show tunes. Poncie Ponce was a ukulele strumming cab driver who knew every place and every one or had a cousin who did. "Surfside Six" was maybe the weakest entry. Lee Patterson had some presence and acting ability but Van Williams, (over from BSB) and Troy Donahue were attractive but talent challenged. Marguerite Sierra was a clichéd Latin Spitfire songstress, (who unfortunately died young of a heart ailment). Diane McBain was attractive window dressing.

The other main difference was the setting. "77 Sunset Strip" was about glamorous people up to no good or international intrigue, (and Stu Bailey traveled a lot more than these other guys did). "Hawaiian Eye" was exotic- perhaps a little too much so with an occasional embarrassing story about witch doctors and voodoo type curses and such. Natives were played by guys from Jersey and Chicago in the grand tradition. Surfside Six had a beachboy look to it. Bourbon Street beat was darker and more mysterious. New Orleans at that time was not a tourist trap but a relic of the old south in which Miss Havisham's cake might have seemed at home.

But they were all pretty solid entertainment. If you liked one, I'm sure you'd like them all- if you could find them. They are all in black and white, so cable stations are loathe to show them It seems that the moment a younger audience sees those monotones, they turn the stations. It's too bad. They don't know what they're missing.

As an English prepubescent girl in the early 1960s I loved all American TV series and my favourite was 77 Sunset Strip. Unlike my friends who swooned over Edd Byrnes I loved the suave Roger Smith with the lovely smile. He has made a lasting impression on my life. If I remember correctly, in the series he used to wear his watch with the face on the inside of his wrist. I adopted this curious habit and have worn my watch this way ever since. I would love to see the series again. Sadly, I read recently that Roger Smith is suffering from a disabling disease and is looked after by his wife Ann Margaret.

The transition for large screen to small was still unlearned when "77" was released. Playhouse 90, Live From Carnegie Hall and network sponsored orchestras were still in vogue - serious TV with a performing arts feel. Note the cinema feel to this series. It was filmed, not video taped.

I enjoyed this show as a child as it was intelligent mystery/drama. It was done before secret agents. It required the private investigators to be resourceful. They were alway honest. Just the stuff a boy scout like me needed to round out his masculinity. Stuart Bailey was the smart guy. Older and no-nonsense. Jeff Spencer was the cute guy. And Kookie, well, the only thing good about Kookie were the cars he drove.

Good stuff.

"77 SUNSET STRIP"-A Detective Drama produced by Warner Bors. for ABC-TV First Telecast: October 10,1958. Last Telecast: September 9, 1964

THEME: "77 Sunset Strip" by Mack David and Jerry Livingston

77 Sunset Strip was the prototype for a rash of glamorous private-detective teams in the late 1950's and early 1960's. Half the team was Stu Bailey(Efrem Zimbalist,Jr.),a suave,cultured former OSS officer who was an expert in languages. An Ivy League Ph.D.,he had intended to become a college professor but turned private investigator instead. The other half was Jeff Spencer(Roger Smith),also a former government undercover agent,who had a degree in law. Both of them were judo experts. They worked out of an office at No. 77 Sunset Strip,in Hollywood California.Though their cases took them to glamour spots all over the world.

Next door to No. 77 was Dino's,a posh restaurant whose maitre d,Mario was seen occasionally in the series. Seen often was Dino's parking lot attendant,a gangling,jive-talking youth named Kookie(Edd Byrnes),who longed to be a private detective himself and who often helped Stu and Jeff on their cases. Kookie provided comic relief for the series,and his "Kookie-isms" became a trademark. Other regulars included Roscoe the racetrack tout(Louis Quinn)and Suzanne(Jacqueline Beer),the beautiful French switchboard operator. But it was Edd Byrnes' character of Kookie who caught the public's fancy and propelled the show into the top ten. In the first telecast of the 1959-1960 season he helped Stu Bailey catch a jewel thief by staging a revue,in which he sang a novelty song called,"Kookie,Kookie,Lend Me Your Comb". The song was released on record as a duet between Byrnes and Connie Stevens(who also starred on another Warner Bros. detective series,"Hawaiian Eye",which was on the same network),became a smash hit making Byrnes' character of Kookie,the "Fonzie" of his day,making him a very popular celebrity.

Unsatisfied with his secondary role in the show,the young actor demanded a bigger part and eventually walked out. Warner Bors. first replaced him with Troy Donahue(of "Surfside Six")as a long-haired bookworm,about as far from the Kookie character as you could get. But Byrnes came back a few months later and was promoted to a full-fledged partner in the detective firm at the start of the 1961-1962 season. His permanent replacement at the parking lot was J.R. Hale(Robert Logan). Previously for a single season,Rex Randolph(Richard Long)had been seen as the third partner in the firm. Kookie was not the only one who tried paralaying the show's success into a hit record. The fingersnapping theme music from the series was into a best-selling album.

By 1963 the novelty had worn off,and the show was in decline. In an attempt to save it,Jack Webb was brought in as producer,and William Conrad as director and drastic changes were made. This was at the start of the 1963-1964 season,which was the final season for the series. The entire cast was dropped with the exception of Efrem Zimbalist,Jr.,who became a free-lance investigator traveling around the world on cases. Lavish production values were featured. The final season of the series opened with a five part chase thriller featuring two dozen big-named guest stars and written by eight top writers. The rest of the season was spend on the road as well,with Stu Bailey requiring a permanent secretary named Hannah(Joan Staley)didn't help. On September 9, 1964,the series "77 Sunset Strip" came to an end after six seasons on ABC-TV. This was the longest running of the Warner Brothers produced detective shows that came during the late 1950's and ended toward the early 1960's. This one outlasted them all.

Several episodes of 77 Sunset Strip and Hawiian Eye were shown late at night/early morning on channel 9 in Australia several years ago, and they was fantastic. It appeared briefly on cable TV but is this is only geared for the post 1970 generation they did not last long and were taken off. Gee cable is rubbish. I use to watch 77 Sunset Strip and its clones regularly in the late 50's & 60's. 77 Sunset Strip still stands up today even though or because it is black and white. I cannot understand why Warners don't release these old shows on double sided DVD's and sell them as boxed sets at a reasonable price like several companies have done with old black & white movies. 77 Sunset Strip & its pilot "Girl on the Run" would fit onto 10 or 11 double sided DVD's. There would be some money it for Warners, and if they wait too long people like me won't be around to buy and appreciate these shows. Also what about CHEYENNE, Surfside Six, Bronco, Adventures in Pardise, Sugarfoot etc. Maybe the independents could bring out the old westerns and cop & private eye shows right back to the beginning of the 50's.