77 Sunset Strip

77 SUNSET STRIP was so cool that the breeze from the show could air condition your living room every Friday night from 1958--1964. This series had it all: two cool private detectives, gumshoe intrigue against the backdrop of Hollywood environs, a bee-bop-speaking parking lot attendant who became an overnight teen sensation, and not to be forgotten---one of the sexiest musical scores ever.

Whether 77 SUNSET STRIP was the best all-around private-eye series on television might be debatable, but what can't be debated is the hipness the series delivered to its loyal fans once a week. The formula wasn't rocket science: a damsel in distress who turned out to be fashioning grand larceny, a ten-cents-a-dance ballroom where a maniac slipped beautiful girls a mickey, a run-a-way beauty with a millionaire grandpa.

Effrem Zimbalist, Jr. (Stuart Baily) and Roger Smith (Jeff Spencer) were the two suave PI's who ran the Sunset Strip detective agency. Zimbalist was the more cerebral of the pair; Smith was the unabashed playboy who never saw a pair of shapely legs he didn't like. Then, to top it off, Ed "Kookie" Byrnes stunned Warner Brothers executives when he became a teen sensation as the hip parking lot attendant who combed his locks and called everybody "Daddy-O." When Byrnes recorded KOOKIE, LEND ME YOUR COMB with Connie Stevens, his place among teen-heart-throbs was cinched. In fact, his fame catapulted the ratings so dramatically, he was finally promoted to private investigator with his own office. There was the sexy French receptionist Suzzanne (Jackqueline Beer) and Roscoe (Louis Quinn), the part-time gopher and race track addict who supplied comic relief. And if all this wasn't enough, just across the parking lot there was swinging Dino's-- Dean Martin's real life watering hole where the Frankie Ortega jazz trio pounded out tunes like "I Get A Kick Out Of You."

Sadly, in the final years of the series, Roger Smith developed brain disease and was replaced by Richard Long. SUNSET STRIP was never the same after that. Moreover, it didn't seem right to see a suddenly mature "Kookie" sitting at a desk in a three-piece suit replaced by Robert Logan who was now parking the cars. The show went off the air in 1964 after seven seasons.

While many of the episodes are available on tape and DVD, it is hard to understand why 77 SUNSET STRIP is not shown more often on nostalgic television. For it's fan base remains solid and it is one of the most watchable of the older detective shows. PETER GUNN, RICHARD DIAMOND, and BOURBON STREET BEAT may have been solid competitors, but if you place them side by side, it's not really a contest. Has any other show ever compared to the cool temperatures of 77 SUNSET STRIP? As Kookie would say: "It's really the ginchiest..."

Trivia: It is rather remarkable to consider the impressive pantheon of Warner Brothers successful television series in the 1950's: MAVERICK, CHEYENNE, SUGARFOOT, HAWAIIAN EYE, SURFSIDE SIX, BOURBON STREET BEAT, COLT 45, LARAMIE--all had strong ratings in the 1950's and early 1960's....Moreover, it has often been said that when it came to the movies, WARNER BROTHERS owned the detective genre (Cagney, Bogart, Robinson); and MGM owned fantasy (Astaire, Kelly, Garland). Apparently, this was also true of television where WARNER BROTHERS invested heavily in westerns and detective shows....After Roger Smith developed a brain disorder and left the show, he later developed MLS! But he appears to be doing well today. He married actress Ann Margaret many years ago and when he retired from acting, managed her career...Effrem Zimbalist, Jr. went on to play Inspector Erskine in THE F.B.I. series in the early 1970's...Jacqueline Beer, who played the sexy 77 SUNSET STRIP office receptionist, was Miss France, 1954, and married explorer Thor Hyerdahl...As for Kookie (Ed Byrnes): his late '50's recording of KOOKIE, LEND ME YOUR COMB with Connie Stevens resulted in some 15,000 fan letters a week to Warner Bros....During the height of the series, Byrnes had a serious studio contract dispute with Warner Bros. who refused to allow the actor to do outside films such as Rio Bravo with John Wayne. But the dispute was settled and Byrnes re-appeared in the series as an investigator, not a parking lot attendant. Ratings, however, nosedived and it wasn't long before the series tanked....Byrnes also had a rather severe bout with drug addiction which he describes in an autobiography...Dino's nightclub, just across the parking lot from 77 SUNSET STRIP, was very real and was owned by Dean Martin for years...But there was never really a marquee reading 77 SUNSET STRIP in the way the series portrayed: the interior shots were all filmed at WARNER BROTHERS. In fact, if you pass by 8524 Sunset Blvd. today and look in front of the doorway of the building there now, you'll see a plaque stating that it was once the site for 77 SUNSET STRIP, filmed from 1958--1964....

Dennis Caracciolo

The transition for large screen to small was still unlearned when "77" was released. Playhouse 90, Live From Carnegie Hall and network sponsored orchestras were still in vogue - serious TV with a performing arts feel. Note the cinema feel to this series. It was filmed, not video taped.

I enjoyed this show as a child as it was intelligent mystery/drama. It was done before secret agents. It required the private investigators to be resourceful. They were alway honest. Just the stuff a boy scout like me needed to round out his masculinity. Stuart Bailey was the smart guy. Older and no-nonsense. Jeff Spencer was the cute guy. And Kookie, well, the only thing good about Kookie were the cars he drove.

Good stuff.

Several episodes of 77 Sunset Strip and Hawiian Eye were shown late at night/early morning on channel 9 in Australia several years ago, and they was fantastic. It appeared briefly on cable TV but is this is only geared for the post 1970 generation they did not last long and were taken off. Gee cable is rubbish. I use to watch 77 Sunset Strip and its clones regularly in the late 50's & 60's. 77 Sunset Strip still stands up today even though or because it is black and white. I cannot understand why Warners don't release these old shows on double sided DVD's and sell them as boxed sets at a reasonable price like several companies have done with old black & white movies. 77 Sunset Strip & its pilot "Girl on the Run" would fit onto 10 or 11 double sided DVD's. There would be some money it for Warners, and if they wait too long people like me won't be around to buy and appreciate these shows. Also what about CHEYENNE, Surfside Six, Bronco, Adventures in Pardise, Sugarfoot etc. Maybe the independents could bring out the old westerns and cop & private eye shows right back to the beginning of the 50's.

I thoroughly agree with everybody who loves 77 SUNSET STRIP, the detective show that was hip and jazzy long before shows like Miami VICE and 24 came along! I used to live in NYC, so like you, I'd been longing to see this and/or the other Warner Bros. 1950s/'60s detective shows back on TV. But when my family and I moved to Pennsylvania last fall, we were in for a swell surprise: on Saturday nights, the GoodLife TV Network -- usually a religious channel, of all things -- shows all these series under the umbrella title "The Private Eyes"! At 8 PM the evening kicks off with BOURBON STREET BEAT (my fave next to 77 SUNSET STRIP -- the New Orleans-set series was greatly underrated, IMO), then 77 SUNSET STRIP at 9 PM, HAWAIIAN EYE at 10 PM (young Robert Conrad and Connie Stevens -- yum!), then the night winds up with SURFSIDE SIX at 11 PM (formulaic but fun, even if it's got the weakest theme song of this quartet :-). The GoodLife TV Network is on the Service Electric cable system in our area, so if you or a friend have access to this, set the timer on your VCR for Saturday night! (And if you liked the '50s/'60s Warner Bros. Westerns, too, you can see them on Sunday night!) UPDATE FOR 2006: As of this writing, The GoodLife Channel has since been renamed American Life TV, the block of detective shows is now shown twice on Monday nights, and the revolving lineup now includes the late, great David Janssen's detective series HARRY O (some weeks they show BOURBON STREET BEAT, some weeks they show SURFSIDE SIX, but the detective show lineup always includes 77 SUNSET STRIP and HARRY O).

This was a wonderful show. Kookie and Roscoe gave it an added comic element. It also allowed for human effort. As I recall, even the secretary often gave ideas for solving cases.

I recall the caper where Roscoe, the horse player who always played hunches (and always lost) had to come up with all the winners for the day's races. After much effort he did so, but of course he did not bet on a single one.

I watch little TV any more but I tried out Remington Steele, because the daughter of Efriam Zimbalist, Jr.: Stephanie Zimbalist was cast as one of the leads. The two shows shared much similarity. They were both detective shows which really was only peripherally about solving cases. Mostly they were about relationships.

I'm guessing that all the film of these shows is not around any more or I think they would be shown as reruns. I would sure love to see some of these shows either on TV or bought on VHS tapes.