- Inter-title card: In a shopgirl's day, the first thousand customers are the crabbiest.
- Betty Lou: So you're one of those Minute Men - the minute you meet a girl, you think you can kiss her!
- Adela Van Norman: Miss Van Cortland seems to be rather lacking in reserve, doesn't she?
- Cyrus Waltham Jr.: Personally, I think she has plenty - in reserve!
- [about slapping Cyrus when he tried to kiss her]
- Betty Lou: I'm sorry, but a girl has to do that. You know how things are.
- Cyrus Waltham Jr.: Madame Glyn, we've been talking about your latest story. Just what *is* this "IT"?
- Madame Glyn: Self-confidence and indifference as to whether you are pleasing or not - and something in you that gives the impression that you are not all cold. That's "IT"!
- Madame Glyn: [emphasizing, with her finger, to Cyrus] If you have "IT", you will win the girl you love.
- Cyrus Waltham Jr.: Betty, I'm crazy about you...
- Betty Lou Spence: [ebullient] I love you too!
- Cyrus Waltham Jr.: I'll buy you diamonds, clothes, anything you want...
- Betty Lou Spence: [insulted] What are you trying to do? Offer me one of those "left-hand" arrangements?
- Cyrus Waltham Jr.: I'm crazy about you! Isn't that enough?
- Betty Lou Spence: [walking out] I suppose that's what you men call "love"!
- Cyrus Waltham Jr.: You idiot! Who's the girl?
- Monty Montgomery: She's a ripping sort, really. She's positively top heavy with IT!
- Cyrus Waltham Jr.: You know what sort she is - with a fatherless child!
- Monty Montgomery: But I say - he isn't fatherless.
- Inter-title card: Poverty is no disgrace - until meddling neighbors hear of it.
- Waltham Employee: Hot socks - the new boss!
- Betty Lou Spence: Sweet Santa Claus, give me *him*!
- Waltham Employee: Let's have a double wedding - you and him - and me and the Prince of Wales!
- Betty Lou Spence: Where do *you* figure? The Prince is going to be our best man!
- Monty Montgomery: [after he's crashed the yacht into a sailboat] Silly of me, but I'm afraid I overdid it - made a left-hand turn and what not...
- Inter-title card: "IT" is that quality possessed by some which draws all others with its magnetic force. With "IT" you win all men if you are a woman - and all women if you are a man. "IT" can be a quality of the mind as well as a physical attraction. - Elinor Glyn
- Inter-title card: "IT" is that peculiar quality which some persons possess, which attracts other of the opposite sex. The possessor of "IT" must be absolutely un-selfconscious, and must have the magnetic "sex appeal" which is irresistible.
- Inter-title card: Mothers spoil boys with "IT" - women never refuse them favors!
- Cyrus Waltham Jr.: What the devil are you doing?
- Monty Montgomery: No - too bad - but you haven't any 'IT'!
- Inter-title card: Every evening, in America, eighteen million blondes prepare to dine with gentlemen.
- Betty Lou: Who's the blonde with Mr. Waltham?
- Monty Montgomery: Adela Van Norman - they've been friends for years. Some day they'll marry and end it all.
- Adela Van Norman: Of course you're reading Elinor Glyn's latest story, 'IT'?
- Cyrus Waltham Jr.: Monty was raving about it today. What *is* 'IT'?
- Betty Lou: Are you mad at me because I slapped you?
- Cyrus Waltham Jr.: No.
- Betty Lou: No? I'm sorry - but a girl *has* to do that. You know how those things are!
- Cyrus Waltham Jr.: I've been thinking things over, Betty. I want to talk to you - seriously.
- Betty Lou Spence: Be serious - with *you*? How silly!