According to official sources, 20 million tickets for this film were sold (in the UK) in the first 6 weeks. That would equal about half the population of Britain at the time (43 million). It has been said that this record was not broken until the release of La guerra de las galaxias (1977) more than 60 years later.
Among the most familiar moving images of World War One is that of an anxious British soldier in a trench, coming toward the camera, with a fallen comrade on his back, comes from this film and was used in print advertising for it, in line art form.