At one point, the drama was titled Feng Quan Yi Tian Xia to include Yi from Chen Kun's character named Ning Yi. However, the title was eventually changed to Tian Sheng Chang Ge.
The original novel emphasizes the phoenix's rise to power and focuses on the heroine. Due to Chen Kun being the leading man, the story will be tweaked to put more importance on his character.
Over a thousand crew members worked day and night for 197 days to complete the production.
Despite the hype around two movie stars headlining the drama, TV viewership ratings were below expectations and even fell below dramas that didn't have much hype. On August 16, 2018, the production team released a statement to say that the show's Douban reviews are high but viewership was unusually low. They also go on to describe that fake ratings is a problem in the TV industry and that they refuse to participate in manipulating views.
On March 7, 2017, Ni Ni was announced as the leading lady.