Emanuel AG

"AG" are the initials of each surname of Emanuel's mother and father, respectively.

Because "AG" is composed of the initials of two surnames, it should be spelled in any way other than as full capital letters.

Despite to abbreviate surnames to initials, "AG" can also be the short for Emanuel's maternal family name of "Agarez" he started to use in his early career and the surname he was known by his instructors at the Lisbon Film School.

The use of the compound "AG" in lieu of only "Agarez" also happened as homage to Emanuel's father, since it includes the initial of his father's family name. As well, to the women of the family, once the two surnames come from each grandmother.

The choice of its use ("AG") can also be seen as an ethically self-effacing path in a new century, where internet usage of domains stands in times of democratized content creation and distribution.

Filmmaking is not (nor should) be a show off from (any) gear specs to us salivate over anything in the path of the show. It's just another one, a new camera won't bring you more skills to your craft.