Noticias

In 1954, the Writers Guild of America formed to bring screenwriters, TV and radio writers under one union umbrella. A few decades later, the labor group expanded its purview by adding animation primetime writers. In three, five or 10 years, could vertical (i.e., iPhone-sized content) writers, YouTubers and other content creators be next?

That’s the vision presented by multiple candidates for this year’s WGA West board and officers election, who are reacting to reduced TV and film hiring with calls for the union to expand. “We are sitting on a shrinking iceberg and must be willing to look beyond our current employers,” vp Michele Mulroney, who is running unopposed to become the union’s president, wrote in her candidate statement. Incumbent board member Adam Conover devoted nearly all of his statement to an organizing narrative, focusing especially on the creator economy. “Like it or not, this is the future of television,...

As more and more younger viewers turn to social and creator-led media, Tubi is looking to become the free streamer for the digital generation.

Tubi is making a big bet that the next wave of streaming hits will come from the internet’s biggest stars. On Thursday, the Fox-owned, free, ad-supported streaming service announced that it is now home to more than 5,000 episodes of digital-first creator programming, thanks to fresh partnerships with heavy-hitters like MrBeast, Jomboy Media, Alan’s Universe, CelinaSpookyBoo, and Steven He.

Key Details: Inside the vault: Tubi is adding over 5,000 episodes from some of the biggest content creators on the internet. What’s next: This move is “just the beginning” in Tubi’s efforts to bridge the gap between social and streaming platforms. Welcome to the team: The streamer has also named former TikTok exec Kudzi Chikumbu as its new VP of creative partnerships. Watch Now Free TubiTV.

YouTube creator Alan Chikin Chow, who has over 100 million subscribers across social media, is partnering with a major brand for his latest series, TheWrap has exclusively learned. “Beauty and the Beat” is a short-form digital series that comes from Chow and Laneige, the Korean skincare brand known for its viral lip products. The partnership marks a major milestone for scripted creators interested in brand partnerships.

Produced by SuperOrdinary Studios, the creator-led entertainment division of global brand accelerator SuperOrdinary, “Beauty and the Beat” is being described as a digital series that is the first of its kind in the United States. The short-form series isn’t just being sponsored by Laneige; the company’s products will actively drive the story in each episode. SuperOrdinary Studios also manages Laneige’s storefronts on both YouTube and the TikTok Shop, creating a seamless funnel between Chow’s fans watching new episodes and those who want to purchase products.

Tubi is betting more chips on creators. The Fox-owned ad-supported streamer has tapped Kudzi Chikumbu, TikTok’s former global head of creator marketing, as its VP of Creator Partnerships. In this role, Chikumbu will bring more original stories from creators to Tubi’s more than 100 million monthly active users.

“I’m thrilled to join Tubi at a time when creators are redefining entertainment,” said Chikumbu. “Tubi’s dedication to empowering creators with creative freedom and meaningful incremental audience reach is unmatched, and I’m excited to bring fresh, bold and authentic storytelling to their passionate viewers.”

In his role at TikTok, Chikumbu was instrumental in developing the platform’s global creator ecosystem. He’s been recognized in Fortune’s 40 Under 40, The Hollywood Reporter’s Next Gen, Variety’s Hollywood’s New Leaders and AdWeek’s Experiential Executive of the Year.

That’s not the only creator-related news the platform announced Thursday.

Who Am I?

My name is Scott Brown, founder and CEO of Second Rodeo, and I have been telling stories on YouTube since it was a dating site. For the past 15 years, I have built my career, serving as a producer, writer and director for some of the biggest names in the industry. I’ve crashed a train with MrBeast, launched The Rock’s YouTube channel, and directed an Emmy-nominated series with Larry King. But through all the stunts, shows, and subscribers, I’ve been waiting for one thing to finally break through online: scripted storytelling.

That moment has arrived.

But let’s take a look at how we got here.

Your Web TV History Lesson

Half of you may not remember Web TV but I certainly do–the halcyon days of 2008. Simpler times. I had just graduated from USC with a degree in screenwriting. Just in time for the writer’s strike that year.

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

It’s been nearly four months since YouTube announced that it would change the way it counts Shorts views, a shift that inflated view counts on the platform’s TikTok competitor. Though the new view-counting meta is still producing some eye-popping numbers, it feels like the dust is starting to settle.

South Korea’s Kimpro is in first place in the Global Top 50 with more than 2.5 billion weekly views, but that actually represents a step back for a channel that approached three billion weekly views just seven days ago. Meanwhile, five other channels got at least one billion weekly views,...

Social media’s conquest of traditional entertainment hubs could be close to completion. Wpp Media, a division of ad agency giant Wpp, has projected that ad spend on content destinations like YouTube, TikTok, and LinkedIn will outpace spending on traditional media platforms in 2025.

Wpp Media estimated that so-called “creator-driven platforms” — where big-name influencers attract millions of followers and billions of views — will com haul in more than $325 billion of combined ad spend during the 2025 calendar year. That sum would be just big enough to eclipse spending on TV, audio, print, and film, which Wpp collectively describes as “professional content” hubs.

There are a lot of caveats that go into a prediction like that, but the projected totals are the latest evidence that the creator economy will soon be a bigger moneymaker than studio-driven fare. Creators stand to rake in $185 billion of ad revenue in 2025, Wpp claimed, and that figure could...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

An Australian channel has conquered the Global Top 50 for the first time. Double Date joined the esteemed two-billion-views-in-a-week club by collecting 2.02 billion weekly views during the second full week of May.

Double Date broke out amid a wave of rising couple channels around the start of the calendar year. It has since been boosted by the change YouTube made to its view-counting policy. What other trends can we find in our charts?

Alan Chikin Chow goes back to school (and the rest of YouTube enrolls with him)

Last year, one of YouTube’s top creators opened a production facility...

In the shadow of the Disney and Warner Bros. studio lots, a section of airplane fuselage has been repurposed inside of an industrial park near the Burbank airport.

The section of plane is now a film set, where the popular video creator Dhar Mann uses it to shoot original scripted fare, all embracing his philosophy of trying to “inspire, uplift, and bring a little more positivity into the world.”

On a brisk April afternoon in Burbank, Mann leads a small caravan of golf carts across his campus, which now totals three buildings and more than 100,000 square feet, with multiple sets for schools, restaurants, a shopping mall, a city street, a courthouse, jail and “rich” and “poor” homes. At any given moment some eight videos are shooting, keeping his staff of nearly 200 busy.

“In the early days, when we were shooting out of my apartment and we needed different film sets,...

Back in early YouTube days, the concept of becoming a full-time content creator seemed ludicrous–and because of that, there was little logistical and operations support for people who wanted to make content their careers. We’ve come a long way since then; now, there’s an entire industry dedicated to supporting creators and their video-making processes, from editors-for-hire to community managers to talent agents, lawyers, tax preparers, and more.

One thing we largely still lack, though, is dedicated coworking spaces. We had it for a while with YouTube Spaces, the initiative where YouTube offered brick-and-mortar production and post-production rooms, video equipment rental, networking events, and educational workshops to content creators around the world. But those closed in 2021, and since then, it’s been up to a handful of companies and individual content creators to build a network of places for creators to both work and socialize.

There are some programs,...

Can a 28-year-old Texas native with more than 88 million subscribers on his main YouTube channel become the next big thing in K-pop? Alan Chikin Chow is giving it a shot.

Chow, who has gained nearly 50 billion YouTube views through a mix of short-form skits, long-form compilations, and serialized dramas, has inked a deal with Hybe Labels. The company that incubated K-pop hitmakers BTS will join forces with Chow’s Alan’s Universe brand for a star search that will result in the creation of a new U.S.-based act.

According to Variety, Chow himself will co-star in the co-ed act, which will include six members total. The group will be the first project launched under the Hybe America X Au banner, and its story will be told through a mix of music videos and scripted content.

The collaboration unites two entities with expert-level understanding of YouTube and its promotional capabilities for artists.

Exclusive: Roku is partnering with multihyphenate actor, writer and producer Alan Chikin Chow to bring his No. 1 YouTube series Alan’s Universe to The Roku Channel. This is the first time that the popular creator’s content will be available outside of YouTube, expanding his reach to the approximately 145 million people who have access to the Roku Channel in the U.S.

The creator/star’s series already counts north of 80M subs on YouTube with a 50B overall channel view reach. Alan’s Universe will be available on the Roku Channel in the U.S., Canada, Mexico and the U.K. today, March 24.

Deadline interviewed Chow and the stars of Alan’s Universe — Chelsea Sik, Michelle Park and Haven Everly — on Crew Call last year.

Alan’s Universe is a high school anthology series about love and friendships The series follows Alan and his classmates who face off against bullies and villains,...

Neal Mohan is crowning YouTube the king of TV.

In his 2025 letter to creators, the CEO of the internet’s biggest video site pointed out that this year will bring YouTube’s 20th anniversary. And a lot has happened in those two decades–including a major push from YouTube to challenge not only streaming services like Netflix, but also top TV networks.

That push is paying off. YouTube gets over a billion hours of watch time on living room TVs every day, and has been the most-watched streaming service on TVs for two years straight, according to Nielsen.

Now, Mohan reveals, living room TVs are officially the #1 place for people in the U.S. to watch YouTube content. This means that, for the first time in YouTube history, when people are watching videos, they’re more likely to be watching on a TV than on a smartphone, tablet, or computer.

When Michael Berkowitz of management company Greenlight Group signed TikToker Jordan Howlett in 2021, Howlett had 2 million followers and was working full-time flipping pizzas. He hadn’t yet developed his signature style: Now, he opens almost every video with his famous “Come here” bathroom mirror zoom, and most often goes on to share some kind of life advice or a restaurant-related secret, like a permanent discount code or a sauce recipe.

For Greenlight Group, snagging Howlett was about more than signing a single creator to its roster. Berkowitz, who launched Greenlight with childhood friend Doug Landers in 2020, believed the $250 billion content creation industry was entering a new era–one where blue-collar workers find audiences online by being both relatable and aspirational.

“You have three eras of content creation as a profession, and it’s been informed by the platforms and the mediums that were predominant at that time, and the agencies...

Alan Chikin Chow‘s videos are getting a glow-up. The mega-popular YouTube creator, whose mix of short-form and long-form uploads have brought more than 67 million subscribers to his personal channel, is opening up shop at a 10,000-square-foot production facility located in Los Angeles.

According to Taylor Lorenz of User Mag, Chow’s production hub includes 10 sets, each equipped with top-of-the-line cameras and lighting equipment. The creator and his 20-person team plan to use their new space to shoot all of Chow’s content, which he releases across channels on YouTube, TikTok, and Instagram.

Chow was a little-known creator before the 2021 launch of YouTube Shorts, but his prowess with that vertical format vaulted him to the top of the YouTube charts. He often gets more than 500 million YouTube views per week and has made occasional trips to the #1 spot in our U.S. Top 50 rankings. Nearly four years after the launch of Shorts,...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

For the second week in a row, the top five channels in the U.S. Top 50 are the same quintet from the previous week, with only slight changes to their running order. Despite that uniformity, there are plenty of storylines to unpack from this week’s ranking.

Alan Chikin Chow is the Iron Man of YouTube Shorts

A lot of names come and go in the U.S. Top 50. A year ago, J House jr. was nowhere to be found in the all-American ranking, but it’s now #1 in the chart with more than 722 million weekly views. On the flipside,...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

Four channels earned between 700 million and 900 million weekly views during the final full week of October. How spooky is that? Well, there’s a drop of more than 200 million views between fourth place and eighth, so this week’s Chart Toppers are a bunch of big deals.

This Indian family channel is not throwing away its shot

The family channels that show up in our Global Top 50 tend to fall into two categories. There are longtime chart entrants like Toys and Colors (#4) and Super Max (#28). Then there are channels that have shown up in the rankings in recent months...

Dhar Mann already delivers the most popular ethical lessons on YouTube. Now, he’s adding a frightful twist to his moralizing. The creator’s Dhar Mann Studios YouTube channel will host Secrets of the Shadows, a Halloween-themed series that will feature some of the biggest creators on YouTube.

Secrets of the Shadows is an anthology series that will feature occult favorites like vampires, werewolves, witches, zombies, and ghosts. Those scary figures will be vehicles for the heartwarming and inspirational messages that feature in typical Dhar Mann videos. Based on the more recent of the show’s two trailers, viewers can expect plenty of haunted houses and body horror — as well as lessons about personal responsibility, kindness, empathy, and the power of friendship.

Cast members will include Alan Chikin Chow, Chelsea Sik, Anwar, Kelsi Davies, Rebecca Zamolo, Matt Slays, Royalty Fam, Francesca Capaldi, Ben Azelart, Anazala Fam, Jordan Matter and Salish Matter.

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

Viewership was particularly strong in this week’s U.S. Top 50, with 11 U.S.-based channels picking up at least 250 million weekly views. The leader of the ranking was the only channel to double that benchmark during the week that was.

Here are more details about the edutainment companies, individual creators, and short-form stars who are defining this week’s U.S. Top 50.

The Top 5

Make it three #1s in a row for Toys and Colors. The current king of U.S.-based children’s entertainment has been riding high as parents seek summertime entertainment for their young children.

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

Individual creators continue to do well for themselves in the U.S. Top 50. Among the five most-watched U.S.-based channels of the week, three belong to people whose channels bear their names.

Despite those impressive creators and the work they top, a kid-friendly channel is still ruling the roost in our star-spangled ranking.

The Top 5

Toys and Colors is #1 in the U.S. Top 50 for the second week in a row. As we mentioned last week, one of this channel’s biggest strengths is its production pipeline. Its constantly-renewing video library allows it to consistently provide fresh content for its young audience.

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

There’s a clear gap between the top four channels in this week’s ranking and the next tier in the Global Top 50.

Within that uppermost echelon, there are a pair of Indian channels that are far ahead of the pack. Both of those hubs have been regulars in the Global Top 50 since the start of the year.

The Top 5

Anaya Kandhal got the most weekly views among all YouTube channels. Unprecedented viewership is becoming the norm for this Indian family channel, which has raised the stakes with repeated #1 finishes during the summer of 2024. After getting 761.5 million weekly views,...

Deadline’s Crew Call continues its spotlight on the revolutionaries of social media who are impacting the film and TV industry with Gen-z mom vlogger-turned-absurdist online talk show host Bobbi Althoff.

Similar to our previous social media guests — actor/comedic performer Adam Rose and teen K-drama series Alan’s Universe architect and star Alan Chikin Chow — Althoff is burning a trail for herself in the entertainment industry and leading her own burgeoning empire of brand endorsements and more at a time when the film and TV spheres are undergoing contraction and confusion about what consumers crave.

For Althoff, host and creator of The Really Good Podcast, pop culture is still the rage for many; it’s just how you harness it. Her deadpan talk show style, unprepared host styling and fearless demeanor to call guests out on their sh*t has lassoed her 13 million followers across social media, regularly topping the podcast charts,...

Exclusive: Social media influencer and Alan’s Universe star Michelle Park has been set as the host of the new GoldenTV Hollywood news series The Takeaway, which will premiere on the cable channel on Sept. 20 at 8Pm Pst/11Pm Est. The Takeaway airs every Friday with re-runs the following Saturday morning.

The Takeaway will cover trending stories in film, TV, art, music, showbiz events and sports with in-depth interviews featuring established and rising Api entertainment world stars as well as non-api celebrities. Park’s comedic sensibility, as seen on her social channels, will be infused throughout the new show.

Exclusive clips will be released on the GoldenTV streaming platform, as well as on ChimeTV and GoldenTV socials throughout the weekend and the following week. The first season airs from September to November.

Korean-American actress, producer, and internet personality Park stars on Alan Chikin Chow’s YouTube global hit series, Alan’s Universe,...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

Kid-friendly channels are still dominating the U.S. Top 50, but among the most-watched YouTube hubs based in the United States, there’s still room for some high-achieving individual creators.

Media companies and creators alike are learning to think similarly when it comes to Shorts: No matter the nature of your content, it helps to be outlandish, it’s valuable if you can cross cultural lines, and of course, you have to post frequently.

The Top 5

Toys and Colors certainly posts a lot. The kid-friendly channel has developed a strong production pipeline that churns out all-ages uploads. In a typical week,...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

The ongoing unrest in Bangladesh led to a new #1 in our previous Top 50, and this week’s chart is marked by another change at the front.

A YouTube Shorts stalwart is now the most watched channel in the world, at least on a seven-day basis. The top ten finishers in the chart all received at least 400 million weekly views.

The Top 5

Kimpro is back on top of the Global Top 50. The Korean Shorts hub made a big impression last summer when it strung together successive #1 finishes in our worldwide ranking. One year later, Kimpro is still Korea’s top...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

Most of the channels in this week’s U.S. Top 50 operate primarily on YouTube Shorts, but the outliers tend to be bunched near the top. Half of the 14 charting channels that don’t bear the Shorts designation are ranked in the top 11 spots.

The most successful channels on YouTube find ways to blend long-form and short-form formats, and this week’s top finisher fits into that category.

The Top 5

Toys and Colors is the leader of this week’s U.S. Top 50, though not by a wide margin. The kid-friendly hub would have finished third if it had...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

In this week’s U.S. Top 50, the name of the game is, well, names. Four of the top five channels in the chart bear the names of individuals rather than families, groups, or companies.

The gold medalist will be a familiar face to those who have followed pop music over the past two decades, though the current form of his channel may look a bit odd.

The Top 5

Jason Derulo‘s activity as a serial reposter has pushed him back to the front of the U.S. Top 50. The songster known for hits like “Wiggle” and “Talk Dirty...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Jimmy Donaldson‘s MrBeast channel is back on top by 150 million views. Why? Because the YouTube G.O.A.T. posted a banger of a video. Let’s get into it.

Chart Toppers

The #1 finisher in this week’s U.S. Top 50 is the aforementioned MrBeast. In the last several weeks he’s become the Most-Subscribed YouTuber in the world, crossed 300 million subscribers, racked up 28 million of those subscribers in one month alone (averaging 9.137 subscribers a second!), and enticed 50 of the top creators in the world to descend on Greenville, North Carolina for an epic video. 50 YouTubers Fight For $1,000,000 is the most-viewed MrBeast video ever in its first 24 hours,...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

In this week’s U.S. Top 50, there is a break of more than 100 million views between the sixth and seventh channels in the ranking.

That top group includes all of the channels that have led the U.S. Top 50 during the 2024 calendar year. It’s an elite group, so let’s go ahead and break down those top performers.

Chart Toppers

The #1 finisher in this week’s U.S. Top 50 is someone who has been a constant presence in these charts ever since the beginning of the YouTube Shorts era. Alan Chikin Chow has made quick-hitting vertical videos his bread and butter, and that strategy has paid off handsomely.

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

The upper echelon of this week’s U.S. Top 50 includes a mix of stalwarts and newcomers. A familiar face is on top of the ranking, while the channel in fourth has reached its all-time high-water mark.

All of the top five channels in the chart notched at least 400 million weekly views.

Chart Toppers

MaviGadget held onto the #1 spot it earned a week ago. The short-form channel dominated YouTube’s vertical video hub with Shorts that depict the mechanical processes of the modern world. That type of content has universal appeal, so tool-oriented videos have become common, even among U.S.-based channels. MaviGadget is the undisputed king of that category.

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

The top three channels in this week’s Global Top 50 are all in the green. They each received more traffic during the first week of July than they did over the previous seven days.

But even as channels grow up and down the chart, none of them can catch our indefatigable leader.

Chart Toppers

In our charts, the second quarter of 2024 belonged to Anaya Kandhal. She posted the most #1 finishes in April, May, and June, and her hot streak is already continuing into July. The Indian youngster is once again in control of the most-watched channel on YouTube thanks...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Shorts continue to dominate the U.S. Top 50 this week. 42 channels in the list upload a majority of their videos in YouTube’s less-than-60-seconds vertical video format. Let’s get to it.

Chart Toppers

MaviGadget climbed back up to the #1 spot in the U.S. this week. The Chicago-based online storefront that’s a spiritual successor to Hammacher Schlemmer and home for all oddball things tech jumped up 8% in its weekly views, hitting nearly 523.5 million.

In second place is J House jr. Despite a 18% week-over-week decrease in views, the family-friendly Shorts channel definitely plays in the content category defined by elementary-school-aged hijinx, but some videos also...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Among the 50 most-watched U.S.-based YouTube channels during the third week of June, only nine have a significant presence on the long-form version of YouTube. A Shorts channel even dethroned MrBeast at the top of our all-American ranking.

Music fans will find a few curious insights in this week’s U.S. Top 50. Here’s the scoop:

Chart Toppers

The top five channels in this week’s U.S. Top 50 is a crowded bunch, but Jason Derulo was able to separate himself from the pack. The singer-songwriter has become a regular factor in these charts thanks to his activity on Shorts. He promotes his music by...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

Last week, MrBeast delivered a record-breaking performance in our charts. Thanks to the added traffic he drew after he eclipsed T-Series as YouTube’s most-subscribed channel, Jimmy Donaldson earned an unheard-of 1.3 billion weekly views.

This week, however, we’re going back to our standard programming in the Global Top 50, which features Indian channels in two of the top four spots.

Chart Toppers

Anaya Kandhal was YouTube’s most-watched creator in both April and May, and if the current chart results hold, Kandhal might rule our rankings in June as well. The star of a titular family channel entertained her...

Exclusive: The YouTube hit 250 million-worldwide viewed series Alan’s Universe has inked Chelsea Sik as lead actress.

Among web-only series, Sik becomes exclusive to the Alan Chikin Chow co-created and headlined high school comedy show.

On the K-drama inspired series, Sik has played dual roles of Chelsea and Aleescha. The characters she portrays, often the love interest of the title protagonist, are usually underdogs, who start off bullied but come out victorious in the end, or saved by Alan and the power of love.

Alan’s Universe will be having a live performance at VidCon this month.

Said Chow in a statement to Deadline, “Chelsea’s ability to light up every room she walks in with magnetic charisma and energy is core to our team. In this new generation of content, Chelsea has the timeless talent to ground stories with her fantastic commitment to her characters. I’m beyond proud...

As studio and network executives rack their heads around what the under 25 demographic craves, multihyphenate creator and actor Alan Chikin Chow, who is behind the YouTube hit series Alan’s Universe, and his cast of Chelsea Sik, Michelle Park and Haven Everly have already figured it out.

As streaming services cannibalize their viewership and cinema ticket sales wane, this foursome have a gravitational pull across mobile phones with the teen comedy series Alan’s Universe which is a cross between Charlie Chaplin, Korean soaps and Riverdale. Chow plays the protag, an earnest guy with a huge heart, and lots of love to share with his fellow female classmates, but alas, teenagedom, mean girls (Chow even had a cameo in the recent Paramount feature reboot), and bullies get in the way. This week’s episode is titled “I Survived the World’s Most Evil Teacher” while the previous week’s hijnks...

Gold House kicked off Asian Pacific American Heritage Month on Wednesday with the reveal of its annual A100 List, which recognizes the 100 Asian Pacific leaders who have impacted American culture and society in the last year. It has also unveiled several special awards honoring transformative impact, as well as a brand new category, New Gold, to honor 10 leaders on the rise across various industries.

Top Asian Pacific organizations, creative and business leaders, and multicultural allies voted on the list. Gold House will celebrate the honorees through a slate of events May 10-11, including the A100 Honoree Welcome on May 10 exclusively for past and present A100 honorees, and the Gold Gala on May 11, the premier and most-viewed Asian Pacific celebration in North America.

Asian Pacific-led creativity continued to break records in entertainment, with the most-watched Netflix show of 2023 (The Night Agent), the most-watched Disney+ film premiere of 2023 (Elemental), the most-watched...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Three of the top five channels in the U.S. Top 50 got fewer views during the last week of April than during the penultimate stretch. Despite those declines, six U.S.-based channels got at least 300 million views during our most recent seven-day measurement period.

It was a particularly strong week for individual creators, three of whom landed in the American top five.

Chart Toppers

One of those individual creators reached the top spot in our all-American ranking. MrBeast returned to the territory he has occupied more frequently than any other U.S.-based channel since the start of 2024. Thanks to his latest long-form video, which featured a cast of all ages,...

Seven months into her tenure as YouTube‘s Chief Product Officer, Johanna Voolich is updating viewers about some new and upcoming features. In the first episode of the new series Release Notes, Voolich sat down with YouTube Creator Liaison Rene Ritchie for a conversation that explored YouTube CEO Neal Mohan‘s current objectives.

Release Notes is available on the Creator Insider channel, which YouTube uses to update its community about the latest changes to its platform. Insights from the show can also be found in text form via a blog post attributed to Ritchie.

The new series is a bit different from typical Creator Insider uploads. Through a combination of discussion prompts, questions from creators, and references to Mohan’s open letter from the beginning of the year, Voolich and Ritchie attempt to explain how YouTube makes its decisions — and how those choices impact creators big and small. Based on its title and its format,...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Though YouTube has changed considerably over the past decade, its top categories have remained somewhat consistent. Games, kid-friendly content, and comedy are still major draws on Google’s video platform.

This week, the top five channels in the U.S. Top 50 all have ties to one of those three categories.

Chart Toppers

In an era defined by specific categories, MrBeast defies expectations. He didn’t release a new video during our most recent seven-day measurement period, but he nevertheless ended up in first place in the U.S. Top 50. Jimmy Donaldson has turned his primary hub into the second-most subscribed YouTube channel in the world by blending...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

There were only 12 channels in this week’s U.S. Top 50 that saw their YouTube viewership decline week-over-week, but four of those channels still wound up in the top five.

Thanks to those traffic dips, the gap between this ranking’s upper echelon and the rest of the field is thinning. The #1 channel, which is far ahead of the other contenders, didn’t seem to get that memo.

Chart Toppers

Rainbow Friends Fans earned a second straight #1 finish in the U.S. Top 50. Like a lot of the channels in this chart, the leading Shorts hub gets many of its views from young YouTube users who are into gaming.

Underscore Talent has launched its own culinary division repping more than 40 top food content creators, including The Korean Vegan, Albert Can Cook, Andy Cooks, and Grandbaby Cakes.

The division will be led by Noah Swimmer, who recently made partner, Underscore (which is part of TheSoul Publishing) tells Tubefilter.

“The culinary content space is one of the fastest growing sectors in digital media, and we are proud to offer brands, networks, publishers, and other media partners access to an impressively diverse roster of food media talent and content creators,” Swimmer said in a statement. “Our culinary clients are not just foodies; they curate and share their recipes in a way that deeply and authentically connects with their audiences.”

“Noah’s experience with premium food brands, cookbook publishers, culinary merchandisers, and his passion for food and food creators make him an exceptional leader for our first-of-its-kind division,” Reza Izad and Dan Weinstein,...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart, which is brought to you by Bio Sites from Squarespace.

November 2023 was a big month for U.S.-based YouTube channels. 11 of them counted more than one billion views during the 30 days of the 11th month.

Two channels took their traffic to the next level by claiming two billion monthly views. If you’re a regular reader of our charts, you might be able to guess the identity of those two American standouts.

Chart Toppers

The first member of November’s two billion views club is Toys and Colors. For the first time ever, the educational and squeaky-clean hub...

Forbes Magazine honored transgender influencer Dylan Mulvaney by including her on its “30 Under 30 Social Media” list for being one of the most influential social media users in the world.

Mulvaney was listed alongside 29 other social media personalities who have shaped the “creator economy,” a “$250 billion industry estimated to roughly double over the next five years.”

She has used her TikTok platform to document her gender transition and struggles with the backlash that resulted from Bud Light making her a spokesperson last year.

“Our callout, Dylan Mulvaney, 26, is a creator, actress and LGBTQ+ activist who gained virality with her ‘Days of Girlhood’ series that documented her gender transition,” Forbes wrote, noting that the series “drew more than one billion views.”

Others on the “30 Under 30 Social Media” list include Alix Earle, Molly Burke, Alan Chikin Chow and Steven He.

Mulvaney has been at the center of several controversies this year. In April,...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart, which is brought to you by Bio Sites from Squarespace.

Individual creators had a strong showing in this week’s U.S. Top 50. Four of the five channels with the most views on YouTube this week are named after a person rather than a brand.

The #1 channel, however, is an outlier. It’s not named after an individual, but rather two things that toddlers love.

Chart Toppers

Toys and Colors is a self-explanatory channel. It’s a destination for bright, fun-loving videos that celebrate the power of play. It’s also, as of this week, the most-watched YouTube channel of the moment.

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart, which is brought to you by Bio Sites from Squarespace.

The five leading channels in this week’s U.S. Top 50 were the only U.S.-based hubs that collected at least 300 million YouTube views during the first full week of November.

The #1 channel in the chart more than doubled that 300-million-view benchmark. It maintained its U.S. Top 50 lead by improving on last week’s chart-topping performance.

Chart Toppers

Make it two #1 finishes in a row for Toys and Colors. The family-friendly channel appeals to its base by offering early education content that is both valuable and enjoyable for young viewers.

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart, which is brought to you by Bio Sites from Squarespace.

There wasn’t much movement at the front of the Global Top 50 this week. The channels with the highest seven-day view counts on YouTube have stayed relatively consistent since the start of October.

India is the most-represented country in the Global Top 50 with 18 entrants, but the returning chart leader hails from the other side of the world.

Chart Toppers

Toys and Colors is in front of our Global Top 50 for the second week in a row. The U.S.-based channel sustained a perfect November (so far) by adding 650.8 million weekly views.

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart, which is brought to you by Bio Sites from Squarespace.

To qualify for this week’s U.S. Top 50, YouTube channels needed to meet two benchmarks: They needed to be based in the United States, and they needed to get at least 98 million views over seven days.

Most of the channels in that group operate primarily on YouTube Shorts, but the #1 channel is a jack of all trades. It has combined multiple formats to reach its highest chart position yet.

Chart Toppers

Toys and Colors is sitting at the front of the U.S. Top 50 for the second week in a row.

During the fall 2022 semester, more than 250 people applied to join the University of Southern California‘s content creator incubator club, USC Reach.

Only 38 of them got in.

“We have a really exclusive, tight-knit community,” 21-year-old Dylan Huey, chairman and CEO of Reach‘s national organization and president of the USC chapter, tells Tubefilter. The club was founded at USC in 2017 and offers aspiring content creators mentorship, workshops with speakers from companies like Google, Facebook, WarnerMedia, TikTok, and Spotify, and access to collaborative content production days.

Among its alumni are Party Shirt (20.5 million followers on TikTok), Alan Chikin Chow (13.1 million followers), Mia Finney (6.5 million), and Cosette Rinab (2.3 million), and Huey himself, who says he joined the club as a freshman after deciding he wanted to find a student org that “aligned my values, what I wanted to do and where I wanted to be in the future.”

Now that he leads Reach,...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

It was another exciting week in our U.S. Top 50. All of the channels in the chart collected at least 110 million weekly views over the past seven days.

110 million is just the start: The #1 channel in the American ranking outdid that baseline nearly eight times over.

Chart Toppers

DaFuq!?Boom! is back in the #1 spot after leading the U.S. Top 50 last week. The YouTube Shorts channel scooped up 816.7 million weekly views, which is the most it has ever received over a seven-day span. The animation hub has become the most interesting (and most unusual) YouTube success story of...