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The ultimate behind-the-scenesters — publicists — don’t typically pen memoirs. But that’s just what veteran rep Dan Harary did in his just-released Flirting With Fame, from BearManor Media.

Rather than deliver a how-to-guide for publicity pros, Harary, who has repped everyone from Jay Leno to current client Musso & Frank, dishes on 50 years of run-ins with boldfaced names like Steven Spielberg, Barbra Streisand, Jerry Seinfeld and Bruce Springsteen.

It’s not all sunshine and spin. Harary doesn’t mince words when it comes to Leno’s former managers (“the most despised, horrendous and horrific human beings not only in Hollywood, but on all of planet Earth itself”) and a tense autograph encounter with Arnold Schwarzenegger. “In 1996, I met him at a Friars Club event, and asked him for his autograph for my son, Jordan, who was 8,” Harary details to The Hollywood Reporter of an anecdote featured in the book.

As the company celebrates its 20th anniversary, Dan Harary’s Asbury PR Agency has announced it will now provide public relations and promotional services to virtual reality productions. The announcement expands Asbury’s presence in the growing Virtual Reality arena, as the company is already the PR agency of record for annual digital arts, Vr, animation and visual effect conference Siggraph, and also represents Cogswell College, the first in the U.S. to offer a Virtual…...