The film was released via Fathom Events for one night only. While this live event of simultaneous screenings took place, 1,000 people from the movie theater audience participated in an experiment by wearing a cognition headband. These headbands enabled scientists to capture the cognition state of the participants simultaneously via cloud technology and collect data in real time. The result was a world-first image of a mass-mind state (the likes and scale of which has never been attempted).
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