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Warner Bros. Discovery has appointed Sasha Breslau and Alessandro Volpato to lead content acquisitions for HBO Max in the UK & Ireland and Italy, respectively, as the company prepares for the streamer’s early 2026 rollout across multiple European markets.

Breslau will join as Vice President, Content Acquisitions for the UK and Ireland in October 2025. Reporting to Ragnhild Thorbech, SVP of Programming & Acquisitions, Emea, she will oversee content sourcing, rights negotiations, and strategic programming partnerships. Her remit includes helping shape HBO Max’s regional strategy and curating a diverse lineup of HBO Originals, Max Originals, Warner Bros. Pictures titles, DC Studios content, and TNT Sports programming.

Volpato, named Director of Acquisitions for Italy, will report to Joana Silva, VP of Programming & Acquisitions. Based in Milan, he will lead negotiations with local and European studios and distributors and collaborate with the broader Emea acquisitions team on pan-European projects.

Breslau joins Wbd after two decades at ITV,...

HBO Max has named acquisitions bosses for its upcoming launches in the UK and Italy, and they’re big ticket appointments.

In the UK, long-serving ITV Head of Content Acquisitions Sasha Breslau has been named Vice President Content Acquisitions for HBO Max in the UK & Ireland. Alessandro Volpato, who is currently Prime Video and Amazon MGM Studios Senior Manager, Content Acquisition, becomes Director of Acquisitions for HBO Max Italy.

HBO Max has been rolling out across the world, launching in 12 new territories in Europe and Asia just this week to take it total reach to over 90 territories. However, the launches in the UK & Ireland, Italy and Germany – where Sky services have traditionally run HBO content – are considered by many onlookers as among the most consequential and important to parent Warner Bros Discovery (Wbd).

Breslau will take up her role in October, reporting to Ragnhild Thorbech, SVP of Programming & Acquisitions, Emea.