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When Brian Wallach received his Als diagnosis at just 37, few could have blamed him for despair. But those who know Brian were unsurprised by his response—instead of surrendering, he resolved to fight for change. Alongside his wife Sandra, Brian founded I Am Als and brought renewed focus to the battle against this devastating disease.

Their story, chronicled in the Prime documentary For Love & Life: No Ordinary Campaign, highlights both personal struggles and political victories. We experience Brian’s declining health alongside the steadfast support of Sandra and their growing family. In more hopeful scenes, charismatic figures like football star Steve Gleason join Brian’s lobbying efforts on Capitol Hill, helping boost research funding and pass new legislation.

Interweaving advocacy work with intimate family moments, the film maintains a delicate balance. Hardships are never minimized, yet optimism remains the overriding tone. Most moving are the candid discussions where Brian...

After Brian Wallach was diagnosed with Als at 37, he and his wife Sandra Abrevaya founded a nonprofit organization to provide support to others diagnosed with the nervous system disease. Their documentary, “For Love & Life: No Ordinary Campaign,” follows Wallach and Abrevaya’s journey to founding the nonprofit I Am Als, which seeks to empower and mobilize patients, engage with policy-makers, and offer vital resources for people impacted by Als.

The two, who also served as executive producers on the film, spoke at a panel about their journey creating the film. The panel, which was part of the Variety FYC Streaming Room presented by Prime Video, also featured director and producer Christopher Burke, producer Tim Rummel, and executive producers Phil Rosenthal and Jeff MacGregor. Katie Couric, who also executive produced the film, moderated the discussion.

Couric said one Sunday afternoon, she was scrolling through her phone when she saw an...

Chicago – When Sandra Abrevaya met her future husband Brian Wallach while on the staff of Barack Obama’s 2008 campaign, their future seemed bright. But then Brian was was diagnosed with Amyotrophic Lateral Sclerosis (Als) and his prognosis was dim. Their story is told in “For Love & Life: No Ordinary Campaign.”

Rating: 4.5/5.0

The films tells that Brian was given just six months to live, which inspired the couple’s expertise to create legislation to help other Als patients to gain access to new experimental drugs and disability benefits. Brian decided to become a face of the disease, recruiting other patients to become a founder of “I Am Als.” In the story of Brian and Sandra’s efforts to cut through the red tape of Washington, D.C., the highest level of inspiration, passion and success is the result. The film is currently streaming on Prime Video since May 28th, 2024.

For Love & Life: No Ordinary Campaign...

The Deadline Studio at Prime Experience, featuring interviews with the cast and creatives from some of Prime Video’s buzziest TV programs in the awards-season race, recently wrapped its run on the sidelines of Prime Video’s FYC event.

Click here to watch all the panels.

This year’s lineup included conversations with the likes of Nicole Kidman and Lulu Wang from Expats; Donald Glover and Maya Erskine from Mr. and Mrs. Smith; Walton Goggins and Jonathan Nolan from Fallout; I’m a Virgo’s Jharrel Jerome and Boots Riley; Rosamund Pike and Rafe Judkins from The Wheel of Time; and Uma Thurman, Nicholas Galitzine, Taylor Zakhar Perez and Sarah Schechter from Red, White & Royal Blue.

Also sitting down, from the specials and unscripted side, were Garth Brooks to discuss his Amazon live concert event; Tig Notaro, Jenny Slate and Jim Gaffigan on their stand-up specials; and the creators of...

Sandra and Brian in For Love & Life: No Ordinarry Champaign. Courtesy of Amazon/MGM Studios

For Love & Life: No Ordinary Campaign is a moving documentary about one couple’s fight for legislative changes that could offer hope and life to anyone battling Als, commonly called Lou Gehrig’s Disease. This fine documentary follows Brian Wallach and his wife Sandra, in the aftermath of his Als diagnosis, as they fight both the disease and the barriers to treatment that all those with Als face, a battle they fight with courage, energy, creativity and hope.

Remember the “ice bucket challenge?” Yeah, they are the ones who created that.

At age 37, Brian Wallach was on top of the world, with the rosiest future, awaiting the birth of his second child with his wife Sandra. The couple had met while working on a progressive political campaign, and they seemed to be the perfect match.

For Love & Life: No Ordinary Campaign is an emotionally gripping documentary illustrating the power of love and determination in the face of adversity. The film follows the life of Brian Wallach and his wife Sandra in the aftermath of his Als diagnosis at age 37. Exemplifying bravery, inspiration and hope, Brian and Sandra, continue to fight against a broken system for their own future, while seeking to build a brighter one for countless others.

For Love & Life: No Ordinary Campaign is presented by Amazon MGM Studios, a Lima Charlie Production in association with The Chan Zuckerberg Initiative.

@primevideo #ForLoveAndLife...

Brian Wallach has more fight in him, more grit, than seems humanly possible.

The attorney and former Obama White House staffer was diagnosed with Als at the age of 37. He could easily have resigned himself to a cruel and unfair fate at that point, but instead he and his wife Sandra Abrevaya chose to battle on – not just for themselves and their family, but to benefit everyone affected by Als and other conditions like Alzheimer’s and Parkinson’s.

Their story is told in the documentary For Love & Life: No Ordinary Campaign, which premieres May 28 on Prime Video.

Watch the interview here and see photos from the event below.

“I am most proud of the fact that we took a disease that nobody knew and made it a centerpiece in the fight against neurodegenerative diseases,” Wallach said as he made an appearance at the Deadline Studio at Prime Experience in Hollywood.

Mustache, Geoff McFetridge: Drawing A Life, Ek Jagah Apni also honoured.

Eva Longoria’s feature directing debut Flamin’ Hot has won the 2023 SXSW Headliners Audience Award, the festival announced on Monday as it unveiled the complete roster of winners.

Flamin’ Hot recounts the story of Richard Montañez, the Frito-Lay janitor who turned Flamin’ Hot Cheetos into a global name.

It emerged separately and earlier on Monday that the film will get an unprecedented debut on both Hulu and Disney+ on June 9. That will make it the first scripted release to stream simultaneously on both platforms in the US. It...

Mustache, Geoff McFetridge: Drawing A Life, Ek Jagah Apni also honoured.

Eva Longoria’s feature directing debut Flamin’ Hot has won the 2023 SXSW Headliners Audience Award, among other winners announced on Monday.

‘Flamin’ Hot’: SXSW Review

Flamin’ Hot recounts the story of Richard Montañez as the Frito-Lay janitor who turned Flamin’ Hot Cheetos into a global pop culture phenomenon. It was announced earlier today the film will get an unprecedented debut on Hulu and Disney+ on June 9, 2023, becoming the first scripted release to stream simultaneously on both platforms in the US. It will be available on Disney+ internationally.

Mustache, Geoff McFetridge: Drawing A Life, Ek Jagah Apni also honoured.

Eva Longoria’s feature directing debut Flamin’ Hot has won the 2023 SXSW Headliners Audience Award, among other winners announced on Monday.

‘Flamin’ Hot’: SXSW Review

Flamin’ Hot recounts the story of Richard Montañez as the Frito-Lay janitor who turned Flamin’ Hot Cheetos into a global pop culture phenomenon. It was announced earlier today the film will get an unprecedented debut on Hulu and Disney+ on June 9, 2023, becoming the first scripted release to stream simultaneously on both platforms in the US. It will be available on Disney+ internationally.

by Abe Friedtanzer

There are many diseases and medical conditions that may be known by name to a large percentage of the public without there being any true understanding of what they are. One of the most prominent is Als, or amyotrophic lateral sclerosis, a neurodegenerative disease with an unpromising life expectancy for those diagnosed. As the stirring new documentary No Ordinary Campaign explores, there is much that can be done to combat Als, but there are important changes required within the system to help offer hope to those who are currently facing a death sentence.

At the center of No Ordinary Campaign is Brian Wallach, who met his wife Sandra while working on President Barack Obama’s campaign and was diagnosed with Als at age thirty-seven...

A post-screening Q&A for Evil Dead Rise briefly turned into a shouting match at SXSW on Wednesday evening after the film’s executive producer Bruce Campbell clashed with a heckler in the audience.

Related Story SXSW Film & TV Festival 2023: Premieres, Parties, Film & TV Awards Ceremony Gallery Related Story 'Tetris' Review: Taron Egerton In Sensational Video Game Origin Story That Plays Like A Nail-Biting Cold War Spy Thriller – SXSW Related Story Former Pres. Obama, Katie Couric, Als Patient And Advocate Brian Wallach Reconnect At SXSW For Documentary 'No Ordinary Campaign'

Footage of the verbal altercation has been shared widely across social media platforms and shows the young heckler sitting slouched in a balcony seat in the theater. The heckler is approached by staff members at the event, at which point he gestures towards the big screen and yells: “This movie f*cking sucks.”

The heckler proceeds to stand up,...

Los Angeles, March 16 (Ians) The ReelAbilities Film Festival returns for its 15th year, as the largest film festival in the US dedicated to promoting awareness and appreciation for the lives, stories, and artistic expressions of people with disabilities.

The festival announced Academy Award winner Troy Kotsur as the 2023 Spotlight Award recipient, as well as listed the festival’s lineup, which includes 10 features and 24 shorts, from nine countries, reports Variety.

Features include ‘Unidentified Objects’,’Being Michelle’, ‘Jasmine Is a Star’, ‘No Ordinary Campaign’, ‘Pushing Boundaries’, ‘The Quiet Epidemic’, ‘Shadow’, ‘Straighten Up and Fly Right’, ‘Upside Down’ and Okay! (The Asd Band Film).”

The 24 shorts are divided into five categories: Out of the Box, Mental Health, Family Friendly, The Art of Living and With an Edge.

The festival will be held from April 27 to May 3 at the Marlene Meyerson Jcc Manhattan. Opening Night tickets went on sale on March 15, and festival tickets...

Full disclosure: Sue me but not only have I never played the iconic ’80s video game Tetris, I had never heard of it before encountering this new film Tetris, which world premiered tonight at SXSW and comes from Apple Original Films. I realize that probably makes me a bit of an oddity to the gamer generation, but I can only say my lack of knowledge on this product did not hurt one bit in being wildly entertained by a movie that tells its origin story. In fact it seems to be part of an encouraging but unlikely new genre this young year: movies all about the backstory of well-known products. BlackBerry from IFC and Paramount, Flamin’ Hot from Searchlight, and now Tetris from Apple have been on display this week at SXSW (BlackBerry actually premiered at Berlin), and if you think watching the emergence of a smartphone, a Cheetos brand...

For Brian Wallach, the symptoms began with a tremor in his left hand – an unexpected development for a man of only 36. By that age he already was a veteran of the Obama White House, a Georgetown Law graduate and a former track athlete at Yale, where he got his undergraduate degree.

Within a few months, doctors confirmed the cause of that tremor, giving Wallach a devastating diagnosis: Als, a neurodegenerative disorder without cure. He had just become a father for the second time with his wife Sandra Abrevaya, but his medical team told him he would not live to see another year.

Brian Wallach and wife Sandra Abrevaya attend the ‘No Ordinary Campaign’ SXSW screening on March 12, 2023 in Austin, Texas.

That was 2017 and today Wallach has lived longer and accomplished far more than just about anyone could have predicted. His story, and how he, his wife, and their allies managed...

The ReelAbilities Film Festival returns for its 15th year, as the largest film festival in the U.S. dedicated to promoting awareness and appreciation for the lives, stories, and artistic expressions of people with disabilities.

The festival announced Academy Award winner Troy Kotsur as the 2023 Spotlight Award recipient, as well as listed the festival’s lineup, which includes 10 features and 24 shorts, from nine countries.

Features include “Unidentified Objects,” “Being Michelle,” “Jasmine Is a Star,” “No Ordinary Campaign,” “Pushing Boundaries,” “The Quiet Epidemic,” “Shadow,” “Straighten Up and Fly Right,” “Upside Down” and “Okay! (The Asd Band Film).” The 24 shorts are divided into five categories: Out of the Box, Mental Health, Family Friendly, The Art of Living and With an Edge. The entire schedule can be found here.

The festival will be held from April 27 to May 3 at the Marlene Meyerson Jcc Manhattan. Opening Night tickets went on sale March 15, and festival...