Stax Records, founded in 1950s Memphis, launched influential Black artists like Sam and Dave, Booker and the MG's, and Otis Redding. Despite racial barriers, Stax aimed to bring its music to mainstream America, transcending racial divides.
Stax Records' crossover success with "Soul Man" and Otis Redding's Monterey Pop Festival performance. However, Redding's death, MLK Jr.'s assassination, legal issues, and racial tensions in Memphis create challenges for the company.
After Otis Redding's death and Atlantic Records merger, Stax promotions director Al Bell revives company by releasing hits like "Soul Limbo." Stax backs Isaac Hayes who wins awards for "Shaft" soundtrack, propelling studio's revival.
Stax Records organized Wattstax concert in 1972 to support Black community in LA, documented event. Company later faced financial troubles after bank failure, leading to Stax's closure.
