100% Love

Great Telugu flick, one of the best screenplay movie.

I am telugu-ite but I hardly ever watch recent telugu movies because they have lost the touch. When I look back and see movies like sagarasangamam, swarnakamalam or even other Kamal movies where I was left in awe.

But this movie when I started I had a feeling that it is a nice comedy and does not fall prey to the usual 30 years back history. The story starts out fresh, new and not over the top actions. It is a challenge for lot of great movies to make sure the ending/closure is equally good.

But in this case of "100% love" the director/writer fail miserably in keeping that fresh idea/implementation and gets back to the usual two weddings, emotional drama of grandparents.

All in all I gave a 5/10 for the first few minutes where it started fresh/new.

Clearly this movie is made keeping the multiplex college-going crowd in mind. Major portions of the movie skirts around the musings of a student. The doses of humour are aplenty, rolling one after another. The presentation is the key differentiator for no effort is spared to ensure something unique is offered to the audience thereby keeping their interest captivated. And the entire credit goes to the pre-production work which I am sure was undertaken well in advance before the actual shoot.

The portion where the heroine comes to stay in house has a resemblance to papa's super-hit "Ninne Pelladuta". As stated earlier the college portions are the highlight. The disagreement could have been better written. And the second-half warranted avoiding creative liberties. The grandparents track has a good message to impart.

Naga Chaitanya might not appear charismatic at this point in time but its safe to he is confident and potentially could carry the torch. He dances to NTR instead of grandpa ANR song, which I thought was clever. Tamanna Bhatia might fail to grab your attention in the initial sequences but as the plot progresses she turns out to be eye-candy. The rest of the supporting start cast lend adequate support. Songs are peppy and choreographed quite well. Meghana Naidu adds spice in the item song.

And finally the write/ director deserves a kudos - he brings the cows home.

A well knit movie. The director did a wonderful job. It literally made be feel nostalgic by reminding me of my "study" memories. I am sure this was someone's true story. The whole concept of having that competitive spirit and falling for adolescence charms has caught my interest. And how could I forget, the lovely Tamanna did draw my attention. Wish I were Naga Chaitanya in the movie. All said and done. It is one of the best stress-reliever movies especially for folks from the South India. A definite "must watch" category movie. A humble request to the Bollywood community to not to remake this movie in Hindi and make it a flop (Please donot be another Gautam Menon). The point is some stories are meant for South Indians only. The North Indians will not be able to relate to it because of the various cultural differences and vice versa. Cultural Difference: The one and only uniqueness of India that ensures the unique personality of us Indians. Interestingly if you ever see it from my perspective, it is this that ensures that our country is not taken over by anyone and thus ensuring a kind of ironical unity within us without realizing it :-). Anyways will stop the philosophy here and keep it for some other occasion :-).

100 % Love is a fresh,complicated urban love story from Sukumar after flicks like Jagadam and Arya.The first half of the movie is really entertaining and different from the usual pot-boilers in its way of presentation and story-telling.But the movie loses its hold on the audience in the second half,particularly to the end because of its complexity,loose direction and less emotional quotient.The movie may be loved by youngsters due to its peppy storyline and uber-cool music ,but the movie may not be chewable to the mass audience because of lack of masala in it.Sukumar should be appreciated for bringing out such a fresh theme about complications in love and life because of one's ego,obsession and philosophy.Devi Sri Prasad's music plays a very important role in making the film look so trendy and cool with his fresh kinda music.Overall,100 % Love is a refreshing thought made into a film,which could have been better executed in the latter half.

Performances::Naga Chaitanya gives a good,matured performance as the egoistic Balu,but seems struggling in dancing and fight scenes.Tamanna got an excellent opportunity to showcase her skills and does it so well with good emotions.Among others,M.S Narayana and Dharmavarapu Subramanyam does appreciable jobs.

Some +ves::Novelty in the theme,Entertaining and excellently directed first half,Youth feel of the movie,Peppy music by Devi Sri Prasad,Fast pace of the first half and the lead performances in it.

Some -ves::Drag feel in the latter half,Complexity of the climax,Less emotional quotient in the second half,Editing work. Music by Devi Sri Prasad is youth-oriented,cool and in tune with the theme of the movie.The songs Dhooram and Infactuation stands out in the album and are really good.Music can be given a 7.5/10.

Verdict::100 % Love is a cute love story with a novel theme,which has an excellent first half.The movie is targeting the youth and certainly has those moments which may entertain them,but may not be accepted by the mass audience because of lack of masala.Alas,the second half could have been better !!My Rating::7/10