Flakes

Just saw this at the SXSW film festival and found it pretty damn fun. The dialog is kludgey in spots, and I'm not sure they sold the romantic relationship between the two leads well enough, but there are some funny, clever moments with the main story about the competing cereal bars, and the concept itself I thought was fun. Christopher Lloyd has a few nice moments here and there. Deschanel is a blast as always. A curious thing to note, but I liked the set design/art direction quite a bit. Gave the competing venues a real personality of their own. There's still no word on distribution, but I'm hopeful that a good reception at SXSW will give it some momentum in that direction.

Michael Lehmann tells a charming little story about an aspiring rocker, Neal Downs, and an aspiring artist, Pussy Katz. Neal feels obligated to work fulltime at a cereal diner, Flakes, but his girlfriend Pussy Katz wants him to pursue his dream in becoming a musician. She even offers to take over his job, without payment. However, Neal declines. Meanwhile, a rival diner sets up in front of Flakes and in order to teach Neal a lesson, Pussy Katz takes up a job at the new cereal bar.

'Flakes' is overall a fun movie. While the concept is very appealing, the screenplay and execution are splendid. Although the pro-capitalist vs anti-capitalist theme is underdeveloped and the ending felt a little rushed, the comedy mostly makes up for it. The clever humour works brilliantly. I liked the art direction. The colourful sets looked very inventive and authentic. The cinematography is good too and the soundtrack fits well with the atmosphere and flaky surroundings.

Aaron Stanford and Zooey Deschanel form a likable and believable pair. They have great chemistry. Standford is competent as the scruffy wannabe rocker who's afraid of the uncertainty of a musician's future. Lovely Deschanel is a delight to watch. Her natural performance stands out, Christopher Lloyd, Keir O'Donnell and Izabella Miko provide great support.

The jokes made me laugh out loud. This film has heart and brain Positively flaky, fun, energetic and delicious, 'Flakes' at the very least brings a smile to the face. I'll definitely be revisiting this one.

Michael Lehmann's new film, Flakes, could have been a quirky comedy, centered on a new type of concept "cereal" bar. Instead, it tries too hard to be a romantic comedy with a quirky setting, and unfortunately, doesn't really deliver anything romantic or comedic. I mean, the setting really is great. And the overlying plot--young entrepreneur threatens to Starbuck over a local establishment with a local following--might have worked, if the film had been completely different.

But instead of focusing on the fact that these guys live, eat and breathe cereal, Lehmann decides to cliché it all up by introducing the same old, badly written girl-wants-slackerboy-to-quit working-his-dead-end-job-and-focus-on-his-aspiring-music-career theme. And because of this, we never really get to learn that much about cereal, or what great toys come out of cereal boxes, or really anything cool at all. We do get some slack-off acting and a shameful appearance by Christopher Lloyd. All-in-all, it's a waste of time and plays more like a badly written sitcom than an actual feature film.

Flakes is more dry and boring than any bowl of cereal could ever be. I've enjoyed many a hipster indie movie, but all the quirky characters in the world can't save a movie that's dull and devoid of any entertainment value, whatsoever.

I think the movie was attempting an Empire Records-type vibe, where you're introduced to a few off-beat characters, and then grow to care about their lives over the course of the movie. That certainly didn't happen. Every character was annoyingly "different", and the viewer is never given any reasons to grow attached to them. They never become anything more than arbitrarily alternative caricatures. I normally love Zooey Deschanel (she's the reason I watched the movie), but she's just as un-appealing in this as everyone else. This may sound harsh, but Flakes was a complete failure. Don't waste your time with it.

This is a movie that tries to be poppy and indie at the same time. There are lots of movies that do this, and they rarely hit the mark. There's enough quirkiness to keep you watching it, but not enough to really make you remember that you actually did watch it the day after. As amusing as the concept is of guys who buy black market cereal is, there's only so much you can do with the concept, and it ends up with a story line about a nice girl with a jerk boyfriend who really doesn't have the ambition to record his mediocre songs. It is nice to see New Orleans, and to see Christopher Lloyd dusting off his Jim-from-taxi persona one more time. It's the kind of movie you could recommend to your parents when they're trying to figure out how to set up their Netflix queue, unless they don't like swearing, that is. In the end, they probably should have just scrapped the whole idea of being edgy, and gone for the poppy movie thing.