Eine total verrückte Formel

Every so often i pick up a film that anyone could tell is awful. My reason being is one of pure cinematic experimentation and filmmaking science. How could somebody come up with a really lame, unfunny script, get Jamie Farr and Rich Little to star in it, and think they really have something, enough to convince someone to bankroll the travesty, and release it into theatres. Well, ladies and germs, HAPPY HOUR is a grouping of all these people and they created something so not funny, you have to watch some of it to believe it.

Two scientists have created an additive that when put in beer, makes it taste so good that it becomes addictive. Rival companies steal half the formula and slapstick ensues with Rich Little playing a James Bond secret agent trying to steal one half of the formula and Jamie Farr trying to blow up the other. I know this isn't much of a plot description, but it really doesn't matter. Tawny Kitaen shows why she didn't have much of an acting career(plus she shows more skin on the box art than the actual film), Eddie Deezen appears to remind you that you can do anything with your life if you just try, and Farr and Little are just hack has-beens. The rest of the cast is equally as miserable and surely leave this off their resume (if they still have careers). Like I said though, it's kind of amazing that people think they have a good idea, that someone thought Jamie Farr and Rich Little were marketable enough to greenlight this picture and strike prints to put it in theatrical release. Also for any aspiring filmmaker, you should see this movie, and all movies like it,to know how not to make a movie. Anybody nowadays can make a technically polished film. See how not to do it, you'll probably be better off for it. Start here.

My review was written in May 1987 after a screening at Manhattans' UA Twin theater.

The filmmakers of the intentionally bad 1977 release "Attack of the Killer Tomatoes" have not progressed one iota in a decade, judging by the singularly unfunny "Happy Hour", a purported comedy about beer. Poor writing and inept technique will have the viewer claiming "Sour Grapes", pic's original title when shot back in 1985.

Richard Gilliland blandly portrays a scientist working for Marshall eer who accidentally invents an ingredient which makes the product irresistible and addictive. Unfortunately, he cannot reproduce his formula, so only one bottle of the stuff exists, half of which is stolen by rival Lakeside Beer.

Picture consists of poorly staged and ill-timed slapstick as a bunch of zanies try to capture both breweries' vials of the ingredient. Charmles overacting is encouraged by director John De Bello, except for the casting of mimic Rich Little as a James Bond type of suave spy, given a very laid back, boring reading by Little. Film is so dated that Little has a running gag vocally doing an impression of Cary Grant to fool security guards.

Despite its R rating, pic has no nudity or sex. Technical quality is disgraceful, with poorly synched dialog (done intentionally as a gag in "Killer Tomatoes" but just a boner here), and no color correcting. Latter caused most of the print screened to be very reddish, virtually making lovely costgar Tawny Kitaen look as garish as a circus clown; some shots are greenish with no matching. The only pro credit is an effective music score. Pic ends with a bimbette addressing the audience directly, informing us we probably are too stupid to understand the film's message. Supposedly a satire of society's crassness as epitomized in beer advertising, the film's shoddy attempt to make a fast buck is transparently clear to any movie fan.

An awfully silly little comedy with only half-baked satirical elements, the film is however energetically acted, especially by Jamie Farr and Rich Little, and what those two actors alone can do makes the film worth checking out. The director, John De Bello, is best known for 'Attacking of the Killer Tomatoes', and while this film did not gain the same cult status, it possibly is better. The music soundtrack is great, and some of the satirical aspects do work: the secret ingredient is sort of like Coca Cola's secret ingredient, and the market competition does reflect the consumer orientated society of today - but if only it were not full of silly gags and characters that do the film no good. Richard Gilliland is also not the most convincing choice for his leading part, but Farr and Little do spice up the acting side.

It is disheartening to see how many bad movies have been produced over the years and it is a trend that never runs out because there will always be someone watching them. If only out of curiosity.

This film should be a classic in American Film archives. What a better story line than a beer company trying to take over the world. This movie is an absolute must for beer lover and movie buffs alike. Anyone that misses out on this one is truly a neglected individual.