Our Blushing Brides

Jerry March (Joan Crawford), Connie Blair (Anita Page), and Francine Daniels (Dorothy Sebastian) are best friends and department store sales clerks. They share an apartment in New York City. Tony Jardine (Robert Montgomery) is the charming older son of the store owner and he has eyes for Jerry. David Jardine (Raymond Hackett) is the less responsible younger playboy brother and he likes Connie. Martin W. Sanderson (John Miljan) flirts with Francine.

Jerry and Tony have a good meet-cute although it's a little creepy in today's world. In a modern movie, Tony would play up the exaggerated visual of being bowled over. The premise remains the same throughout history. Ah-OO-Ga! This is a good setup for a light fun rom-com. The modeling does get a bit repetitive although it was probably daring for its time. The dancing isn't special enough to be good musical work. Then it turns darker and ends in something really dark. This is pre-Code and an early talkie for Joan Crawford as she transitions from the silent era. She is certainly a star in this new cinematic landscape.

Joan Crawford in another of the alliterative early talkie series she did (others were "Our Dancing Daughters" and "Our Modern Maidens; one shudders to think what they would have done with the letter "C", and perhaps that's why they skipped it!) Jerry (Crawford), Frankie (Sebastian) and Connie (Page) are three NY department store shopgirls who live in a cramped apartment and use a hammer and a nail to open their canned dinner while listening to jazz on the phonograph and conserving the hot water so they can take a bath. Jerry's pals long for rescue by a rich man, but practical Jerry knows better; she's been there, done that, and knows that beaus with bucks only want one thing with a shopgirl, and it's not marriage. Still, though, there is that dreamy Tony Jardine (Montgomery, at the height of his boyish sexiness), son of the store owner, who seems to take a shine to Jerry and vice versa. A telling scene comes when Jerry has to model some lingerie for a store customer in Tony's presence, opening her robe to display herself to his eyes, making her totally vulnerable. While Jerry's pals find the men they think they want, Jerry won't give in to Tony's rather caddish overtures. And there is that nice Joe from the store with the flivver and gin flask. He's not dreamy, but he is solid and upstanding, and that's what Jerry wants. She has second thoughts when both her friends seem to have found love AND riches. But she can't forget Tony's kisses. Maybe she should abandon up her ideals and stop suffering and give in to Tony already.

The cast is wonderful here and Joan has lost her stagy silent mannerisms and you can just see a glimmer of the Crawford that was to come. The Depression was on, but you wouldn't know it by Joan (or this character), who persevered in spite of everything. Joan was the most ambitious actress ever to step tootsie in Hollywood and seems to have been propelled along by sheer force of will, but she did have real acting talent, and this movie displays it. Bob Montgomery plays another of his dependable rich-boy roles and looks great in a tuxedo, chatting idly about Oyster Bay. At one point, Jerry won't make out with him, so he says "Let's have a cigarette," like he just invented it. (Don't you miss smoking? I do). What a great line.

Will Jerry and her pals triumph or will they be crushed by love that was just an illusion? Watch and find out!

Enjoyed this 1930's film starring Joan Crawford, (Gerry March) who lives with several girls who all work for a department store, some girls sell perfume and most of them are fashion models. All the girls are looking for the right man to marry who has money and they also want to throw away their alarm clocks and stop working and have babies. Gerry March has been around the block a few times and is always on guard against men who try to hit on her mainly because they have hurt her very badly in the past. Gerry tries to caution all the girls and stays pretty much to herself until Tony Jardine, (Robert Montgomery) enters her life and she really falls for him in a big way until he brings her to his secret tree house which looks like a penthouse suite and stairs that fold up. Tony is her boss at the department store and after the tree house scene, Gerry writes him off her list as a typical male trying to score. Great entertaining film, and if you like to see what women wore in the 1930's this is the film for you.

Here we witness the reunion of Joan Crawford, Dorothy Sebastian and Anita Page two years after their 1928 hit, Our Dancing Daughters. This time, perhaps reflecting the input of left- wing screenwriter John Howard Lawson, the girls are proletarian department store workers instead of the privileged creatures they played in the previous film. The early scenes pan through the dressing room where the employees dress for the day's work, catching snatches of shopgirl conversation. But the three central characters are still struggling with that old demon, sexual morality in the modern era. In this round, Crawford is the cynical one who has been abused so often by men that she has developed a distinct armor against their advances; Sebastian and Page are utter dupes who, in their yearning to marry money and escape a life of drudgery, fall for the first superficial moneyed suitor that comes along. Robert Montgomery, Raymond Hackett and John Miljan are the flawed menfolk they encounter.

Though the plot developments are contrived even by the standards of the day, this is not a bad entertainment but it suffers midway when the progression of events grinds to a halt in favor of an elaborate but not very imaginative fashion show, ostensibly to impress female moviegoers, or perhaps to show off Crawford's beautiful body and skill at posing. She gets the star treatment here, frequently in dazzling close-up. Sometimes her facial expressions veer a bit into semi-dementia, but she restrains herself admirably. Anita Page does very well as the innocent victim of the thoughtless Hackett. Sebastian's role is in the wan mode of ZaSu Pitts; she has an amusing drunk scene. Montgomery, born to wear white tie and tails, must have gotten a big career boost with this one.

If nothing else, this film can probably boast the most impressive tree house ever created for the screen.

Three roommates (Crawford, Sebastian, and Page), who just happen to work in the same department store, seek rich husbands during the Great Depression. The stars outshine a somewhat dated and unbelievable script, that was a follow-up to Our Dancing Daughters & Our Modern Maidens. A big moneymaker in its day.