The Founder

"The Founder" is a well made and interesting movie. The filmmakers had so much faith in the film that they counted on it being Oscar bait....and were apparently shocked that it didn't receive a single nomination. Why? Well, I'd bet that the film has one fatal flaw that prevented it from being better received...the central character to the story, Ray Kroc, was not an easy man to like. Selling a film that exposes him as a rather cut-throat businessman probably left more than a few people cold when the film ended.

The story begins in the early 1950s. Ray Kroc is a salesman, on the road constantly, trying to sell his milkshake machines to restaurants...and without a lot of apparent success. However, when he comes upon the Dick and Mac McDonald and their restaurant in San Bernadino, California, Ray developed a dream...to franchise the McDonald brother's design and concept. The film is about the early rocky years getting the franchises going as well as how Ray handled his eventual success.

I have no complaints about the film...it was well made and engaging. But, as I said above, the central character, Ray Kroc, was a tough sell. Although the world, and especially America, has a huge love of nostalgia, learning that the nostalgic feeling engendered by McDonald's is actually the dream of a rather amoral and scheming man. Still, it is worth seeing...just not exactly a feel good film.

A competently crafted, steadily paced & extensively researched biographical drama that's further uplifted by Michael Keaton's fantastic performance, The Founder covers the rags to riches tale of an ambitious salesman who sensed & tapped the potential of a small fast-food diner in California and turned it into one of the largest & most successful restaurant chains in the world with a bit of hustle, persistence & ruthlessness.

Set in the 1950s, The Founder tells the story of Ray Kroc, a travelling salesman who comes across a small diner operated by two McDonald brothers in San Bernardino, California and is left dazzled by their lightning-fast service, high-quality food & strong work ethic. Wanting to be a part of their business, he joins them as their franchising agent to expand the fast-food chain all over America, and ultimately buys the company from the brothers.

Directed by John Lee Hancock, The Founder is as much about the cut-throat world of business as it is about the rise of McDonald's, and is told in an intuitive manner that keeps the interest alive at all times. Hancock handles the subject matter with restraint, maintains a firm grip over all aspects, and never deviates from the main premise. Also, the momentum is never lost as it moves from the discovery, creation, operation & expansion of McDonald's to the ultimate swindling.

The old style McDonald's restaurants depicted in the film are in tune with the timeline this film is set in and the vast countryside shooting locations help in further evoking its 1950s era. The sharp focus & still handling of camera, in addition to its warm colour palette, helps in providing a homely texture to its images. Editing keeps the pace steady and provides a tight & gripping structure to its plot while Carter Burwell's score is ever present in the background and silently performs its duties.

Coming to the performances, The Founder features a talented cast in Michael Keaton, John Carroll Lynch, Nick Offerman, Linda Cardellini, Patrick Wilson, B.J. Novak & Laura Dern. Leading from the front is Keaton who delivers another strong performance in what's the second coming of his acting career as he brings Kroc to life with flair, passion & panache. Lynch & Offerman are in as McDonald brothers and play their part convincingly, plus the moments between them & Kroc is as amusing as it is riveting.

On an overall scale, The Founder is a carefully investigated & smartly scripted biopic that's just as informative as it is entertaining and wonderfully illustrates the rise of the man who dared to dream bigger and single-handedly turned a small fast-food restaurant into a billion-dollar conglomerate with his aggressive business practices. It's also commendable for keeping Kroc's personal life out of the main narrative, something most Hollywood biopics are guilty of. A mostly satisfying journey, this story of McDonald's made me go "I'm Lovin' It" more than once over the course of its runtime, and is definitely worth a shot.

Really don't even know how to review this movie. Acting was superb, but content makes me sick. I give this a 1 on storyline alone. Ray Kroc was a scumbag of the highest order, in a class all his own. My heart breaks for the McDonald Brothers who were steamrolled, manipulated, and who had their livelihood utterly destroyed by this cunning, ruthless, and I'm convinced, sociopathic man. Especially with the notes at the end how they never received one dime in royalties. This story will really make you hate McDonald's.

Greetings again from the darkness. How you define success will likely determine your interpretation of this film that is every bit as much about the humble beginnings and explosive growth of McDonalds as it is a biopic of Ray Kroc, the self-professed "founder" of the golden arches empire. Capitalism and its corresponding businessmen have not typically been favorably portrayed by Hollywood in such films as The Social Network, Wall Street, Glengarry Glen Ross, Steve Jobs and The Wolf of Wall Street. This latest from director John Lee Hancock (Saving Mr. Banks, The Blind Side) and writer Robert Siegel (The Wrestler) is no exception, and it's obvious why.

It's 1954 when we first catch up with Ray Kroc (as played by Michael Keaton). He's the type of travelling salesman who totes around his latest widget (a multiple milkshake machine), rehearses and polishes his spiel (via extreme close-up), and listens to motivational record albums that preach the importance of persistence, while he stays at roadside motels that act as his home away from home. Kroc doggedly pursues the American dream, and optimistically bounces from one project to another … convinced that he's found "the next big thing".

When circumstance leads him to a crowded little octagonal burger shop in San Bernardino, Kroc becomes fascinated with its simplicity and success. Over dinner, Dick (Nick Offerman) and Mac (John Carroll Lynch) McDonald detail the Spee-Dee kitchen design and unique focus on quality, consistency and speed that today is considered the starting line of the fast-food industry. The tennis court sequence is especially creative and fun to watch. While the brothers prefer to keep the business small and remain in control, Kroc pitches his vision of franchising … a pitch with emphasis on "Crosses. Flags. Arches".

The full story is likely one most people don't know … despite the fact that McDonalds now feeds 1% of the world population each day (a statistic posted on screen). The relationship between Kroc and the McDonald brothers was never a smooth one, and it's a perfect example of dog-eat-dog, or unprincipled vs idealistic. Kroc sees himself as a "winner", while it's likely most will view his actions as unscrupulous, even if legal.

Keaton's performance accurately captures a man who is impatiently ambitious, and whose confidence and ego grow incrementally as it becomes inevitable that the decency of the brothers is actually a weakness in business. Offerman and Lynch are both excellent, and other support work is provided by Laura Dern as Kroc's first and mostly neglected wife who is tossed aside when something better comes along; BJ Novak as Harry J Sonneborn, the key to Kroc's power move; Justin Randell Brooks as Fred Turner and Kate Kneeland as June Martino, two trusted employees; and Patrick Wilson as a key franchisee. Linda Cardellini (Mad Men, Bloodline) plays Joan, Ray's wife (she was actually his third) and business adviser from 1969 until his death in 1984. The film shortchanges her importance – at least until the closing credit recap.

Bookending that opening extreme close-up sales pitch, is a near-conclusion zoom on Keaton's face as he prepares for an event where he will tell his story … at least his version of the story. The film does a really nice job of capturing the era. Of particular interest is that the cars don't look like they rolled right out of a classic car show, as happens with most movies. It's nice to see some faded paint and a dented fender on screen. The early McDonalds locations are beautifully and realistically replicated to provide a nostalgic look for some, and a first glimpse for others. Carter Burwell's score is complementary to the proceedings, and director Hancock deserves credit for not just making this the Michael Keaton/Ray Kroc show. Rather than serving up a Happy Meal movie, the film instead provides a somewhat toned-down historical view of ambition and drive, and the birth of an empire … one that changed our culture.

Based on the true story of Ray Kroc, a traveling salesman who franchised the first family-owned McDonald's restaurant and turned it into the international conglomerate that it is today, 'The Founder' tells a fascinating slice of twentieth century history. The title is well chosen, hinting at the dynamic at the heart of the film with Kroc declaring himself the "founder" of McDonald's when in fact the idea of fast and efficient food service was never his to begin with - something that becomes a point of contention with the original owners. Michael Keaton is excellent in the lead role, exuding both charm and charisma while also always coming off as if he has something up his sleeve. There are several great shots throughout that linger on his face in close-up as he delivers persuasive sales pitches and there is a magnificent sequence late in the piece where several of his sermons in different locations are edited together to overlap as one big speech. Keaton also does well coming off as both victim and aggressor at varying points. At times, he comes across as an all-too-sympathetic underdog whose dreams are hindered by the McDonalds brothers' unwillingness to compromise in the name of progress. At other points, he seems insanely ruthless with how he circumvents everything in his way. Telling a similar slice of contemporary history, 'The Founder' is bound to be compared to 'The Social Network', to which it does not stack up as well, but it deserves to be considered as a film on its own. The storytelling approach here is more comedic than in the Facebook film and while 'The Founder' may have benefited from even more comedy to lighten the mood, it is an amusing film as it is - and a thought-provoking film when considers its basis in actual fact.