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Netflix Format ‘Flinch’ Heads To Russia

Netflix’s Jackass-style non-scripted format Flinch is to be remade for Russia’s Ctc following a deal struck with Sony Pictures Television. Produced by Sony-backed Stellify Media, the original show, which aired for one series in 2019, is set on a remote farm in the hills of Ireland where brave and foolish contestants gather to test their nerve in three games, abiding by one rule only: “Do not flinch.” If they flinch, there are painful consequences, both for the contestants, and for hosts Desiree Burch, Lloyd Griffiths and Seann Walsh. Sony-backed Russian company Lean-m will produce the adaptation, which is being hosted in a barn by Mikhail Galustyan, Artur Babich and Valya Karnaval under the name Не Дрогни / Ne Drogn (Don’t Flinch!).

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Sony Pictures Television-owned independent production outfit Stellify Media, have signed a deal that will see the format of their Netflix series “Flinch” adapted for Russia.

The format is distributed by Sony Pictures Television.

The original show was set on a remote farm in the hills of Ireland where contestants gathered to test their nerve against three fiendish games. If they flinched, there were hilariously painful consequences both for them, and for the hosts, who had each chosen a player to represent them in the games. The original 10-episode series was hosted by comedians Desiree Burch, Lloyd Griffiths and Seann Walsh and debuted on Netflix in 2019. A second season has not been greenlit yet.

The Russian version has been developed in association with Sony Pictures Television and is produced by Spt’s Russian production company Lean-m, and will continue with a barn setting. Mikhail Galustyan, Artur Babich and Valya Karnaval...