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    1-1 of 1
    View full company info for Cata Vassalo (PT)
    • Watch Me (2024)

      1. Watch Me

      2024
      Utopia comes from the Greek Utopus and means "no place". Utopia by Cata Vassalo was born to bring fashion closer to entertainment and highlight the importance of each person's personality. The models have names and personalities of their own, and they also have the freedom to interpret their look in the way that best represents them and how they feel they should convey it. A fashion show becomes a moment of celebration, spectacle, and surprises, bringing together models, public figures, the corporate world, and creative industries in one moment followed by a party and preceded by various immersive experiences linked to dream and utopia. Utopia combines all of this but also brings together brands that are usually perceived as competitors, showing that each talent, personality, and company is unique and has differentiating factors that can be united. It is called Utopia because it was born from disbelief. The idea that it was impossible to create something like this in Portugal, that the budget would not be sufficient, that it would not attract people, the press, and talents, that it would not have an audience or interest, that it would not be appealing to partners. After a surprising first edition, Utopia by Cata Vassalo returns in 2024 to establish itself as a moment where everything is possible. Watch Me is the motto of this second Utopia, and it is a response that we should all give to disbelief and fears - both from others and our own. Is it not possible? Is it Utopia? Watch Me! The documentary combines all the live-recorded moments of the fashion show with behind-the-scenes footage of a year of manual work in creativity, jewelry, and textiles by 12 women who make up the Cata Vassalo brand. It also takes us behind the scenes of what this event is, created by people who never fit into traditional standards and formats and whose experiences in organizing events - both audiovisual and fashion - were non-existent. In this documentary, we are also invited to hear some of the main names of the show - models and public figures - reflecting on what Utopia makes them feel and how the message of empowerment and that everything is possible with work, dedication, and dreams materializes on this day. Watch Me is about breaking barriers. About mannequins who are actually people. About having personalities on the runway who traditionally would never walk for a brand. About dreaming and making it real. About synergies between brands and talents. About meticulous work and dedication. About creativity. About Portuguese talent in so many areas. About taking people with us to fulfill a dream. About being seen as we are and about giving a stage for others to be seen and valued. Watch Me is an ode to dreams that come true. A journey from Utopia to reality.

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