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The song "Attention" by NewJeans explores the desire for recognition and acknowledgment from someone they are attracted to. The lyrics convey a sense of longing for attention and wanting to be noticed by the person of interest. In the chorus, the repeated line "You got me looking for attention" emphasizes the central theme of the song. The speaker has developed strong feelings for someone and finds themselves constantly seeking their attention. Despite feeling confused about their emotions, they are certain that this person is the one they desire. Overall, "Attention" delves into the vulnerable state of longing for someone's attention and portrays the speaker's desire to be seen and recognized by someone they have strong feelings for.