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Wayne, a struggling method actor, inherits the city's last porno cinema from his estranged father Al. Seeing this as an unconventional opportunity to reconcile their relationship, Wayne absorbs himself in the underworld of the pornography business. While running the cinema Wayne meets a cast of characters including Ralf, a slimy business partner of Al's, James, a young man with special needs employed by Al, and Athar, a young boy who lives in the upstairs apartments. Each character acts as a piece of a puzzle in helping Wayne rediscover the father he barely knew. But the old cinema turns out to be much more than Wayne anticipated. Between the community's pressure to have it closed and the antics of the devoted patrons, unresolved traumatic experiences from his youth bubble their way to the surface and begin to paint a clearer picture of Al. Landing his first lead role in a film, Wayne can't help but recognize the similarities between this fictional character and his father. Wayne slowly takes on Al's persona in preparation of filming, but begins to lose his own identity in the process and eventually his grasp on reality. As Wayne lives and breathes everything Al, he finds himself in a much darker place than anything he ever could have imagined. No longer just a character study, Wayne painfully reconstructs his traumatic experiences using Athar in the role of himself as a child. But Wayne goes too far and ends up on the wrong side of his memory. It's only then that he realizes the errors of his ways. He must now find reconcilement with the people he has affected along the way. In a final act of closure, Wayne decides to close the porno cinema and embrace his own identity.

Mr. Viral is a dark comedy satire meets revenge thriller about viral marketing and the Internet. It's a story of revenge, gone viral. In the trenches of a struggling prominent advertising agency, three un-happy ad execs become preoccupied with their secret online social lives. A brilliant but jaded former creative director attempts to outdo his smarmy replacement and show the world its true face, through his twisted viral marketing campaigns. Secretly, he re-brands his agency's top family products, selling children's toys as sex toys and adult diapers as kinky wear, building an epic cult following online and inspiring a massive rivalry between agency and anarchy. Meanwhile, a suspicious gay account girl is desperate to uncover her wife's infidelity, but discovers the cruelty of e-stalking in the process. All the while, a lonely, middle-aged accountant searches for love on the Internet, but learns a harsh lesson about love in cyber space. All three stories become linked by the mysterious character of Mr. Viral, digital pimp.