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In 2010, London witnessed the launch of the Conspiracy For Good, a radical new form of entertainment called "Social Benefit Storytelling," which allowed for people to participate inside a fictional story... to do real good in the real world. The pilot spanned the globe and culminated with 4 weeks of live events and gameplay in London streets. As a result, the Conspiracy For Good succeeded in building/stocking 5 libraries in Africa, funding 50 scholarships for schoolgirls and generating over 10,000 books for the Zambian libraries through WeGiveBooks.org.