McGuffen

Anterograde amnesia, the inability to form new memories, is a popular plot device. It allows storytellers to repeatedly explore the protagonist's plight, without all the extra suspension of disbelief that comes with using a time loop instead. It's almost always caused by vitamin B1 deficiency from repeatedly getting blackout drunk or anorexic/bulimic extreme fasting. But being self-inflicted would make the protagonist unsympathetic, so the storytellers contrive it to be caused by trauma. Examples: Clean Slate (1994), Memento (2000), Novo (2002), 50 First Dates (2004), etc. Those are not spoilers, because the condition is revealed at the start of the films, usually even in the advertising!

Novo is one of the better anterograde amnesia films. It has a point to make, comparing love and lust in the light of shared memories.

Odd none of the others showed up in its "More like this" list, don't you think?

Okay, yes, the theme is kinda like Bridget Jones's Diary. I got that from the title and ads. I'm sure you did too, so don't go wailing that you're SO disappointed, or that it's a ripoff. Does having one plot point in common (overweight girl) make a show a ripoff? A majority of Americans are now overweight. Is breaking the taboo against depicting someone overweight so out of the ordinary that it's derivative? But I digress...

Salma Hayek is behind this, and she clearly wants us to like this Latina girl and the show. So I'm sure she'll hire dialog coaches for those who have poorly feigned foreign accents. But other things that would otherwise have taken me out of the pilot didn't happen. Surely you thought they were going to do something trite and cliché with her idea, didn't you? But they didn't. People behaved like real people. What a concept.

The menace and intrigue they allude to in the future is kinda one dimensional, but I'm going to give this show a chance.