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Better data. Better digital experiences.

Build better digital products with insights from always-on AI-agent analysts.

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The most trusted name in behavioral data analytics

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Our Products

Unlock the power of behavioral data

Customer Journey

Uncover digital behaviors to remove friction and improve user experience.

Fullstory Analytics →

Employee Experience

Improve workflows that shape your employees' experience.

Fullstory Workforce →

Data Activation

Activate your data to create personalized user experiences.

Fullstory Anywhere →

Check out our product tours

See Fullstory in action. Watch a quick tour to discover how our products turn insight into impact.

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Check out our product tours
comprehensive VIDEO product tours now AVAILABLE! START NOW
How it works

Get the full power of AI-driven insights and automations.

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Trusted behavioral data, built for privacy and scale

Fullcapture delivers a complete, privacy-first record of every interaction, so teams can move faster, make smarter decisions, and build AI on a foundation they can trust.

Learn more about Fullcapture →

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Answers based on behavior, not assumptions

Get clear, accurate answers to the questions that move your business forward. StoryAI turns behavioral data into insights you can trust, so teams spend less time digging and more time deciding.

Learn more about StoryAI →

Guides and SurveysGuides and Surveys

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Where insight becomes impact

Guides and Surveys helps teams deliver in-product guidance like product tours, collect contextual feedback with NPS and surveys, and validate improvements so changes actually move the experience forward.

Learn more about Guides and Surveys →

ChipotleChipotle
Chipotle reclaims over 71% of  lost revenue

Chipotle reclaims over 71% of lost revenue

Read their story
PizzahutPizzahut
Pizza Hut increases total transactions by 6.5%

Pizza Hut increases total transactions by 6.5%

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finicityfinicity
Finicity increases funnel conversions by 15%

Finicity increases funnel conversions by 15%

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yankeeyankee
YankeeCandle identifies 100+ opportunities across journeys

YankeeCandle identifies 100+ opportunities across journeys

Read their story
vividseatsvividseats
VividSeats saved 10K conversions per error thanks to faster detection and fixes

VividSeats saved 10K conversions per error thanks to faster detection and fixes

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ServiceTitanServiceTitan
ServiceTitan saved 100+ hours with using Fullstory’s tools

ServiceTitan saved 100+ hours with using Fullstory’s tools

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addison leeaddison lee
Addison Lee see 80% reduction in booking time

Addison Lee see 80% reduction in booking time

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tbctbc
TBC increases conversation rate by 145%

TBC increases conversation rate by 145%

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Stop chasing answers. Ask StoryAI.

Ask StoryAI draws from complete Fullcapture data, understands your goals and role, and surfaces the insights you need to make an impact.

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Additional resources

StoryAI (2)StoryAI (2)
Powerful AI that’s built in, not bolted on

AI isn’t just an add-on—it’s the future of behavioral data. See how Fullstory’s StoryAI delivers real insights, not just reports.

Read the blog
Benchmark-Report (2)Benchmark-Report (2)
2025 Benchmark Report
Visit Insight Springs for digital trends across 14B sessions

Unlock customer experience insights from over 14 billion user sessions across major industries to optimize product, mobile, and user journeys.

Experience the report
Anywhere-Activation-blogAnywhere-Activation-blog
Act the instant your users do: Introducing Fullstory Anywhere: Activation

Fullstory Anywhere: Activation empowers technical solution owners to deliver personalized digital experiences by acting on real-time user behavior.

Read the blog