charge of AI
You've bought the tools.
You've trained the teams.
So why hasn't the day-to-day changed?
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AI Vision<br/>for Leaders We co-created the ‘Work Smarter’ program to make sure AI implementation came from within, explored ethics, creativity and governance, and developed a clear roadmap.
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![Immediate Media]()
Bespoke AI<br/>Enablement Our hands-on approach doubled users’ confidence in using AI for everyday tasks like content repurposing. All the editors we trained went on to adopt AI in their daily practice.
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People-Powered <br/>Transformation As part of our Barn AI programme, Arla turned curiosity into confidence. By co-creating with 145 colleagues, the team made AI a daily habit anchored in real work, high-energy sessions, and strong leadership.
What are your biggest marketing challenges? Where are the quick wins with AI? Deft offers you a hands-on, people-first approach. Our global marketing experts can enable AI within your existing processes from day one.
We’ll reassure your teams and help them start using AI tools on priority use-cases right away. Our tailored training and pilot programs get hands on keyboards and enable your people to experience the benefits of AI for themselves.
Deft helps global leaders adapt quickly to change, helping you deliver your strategy, create measurable efficiencies, supercharge your teams and impact your bottom line. With our guidance, AI can rapidly unlock value in your organisation.
STRATEGY
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CREATIVE
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PRODUCTION
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CAMPAIGNS
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STRATEGY • CREATIVE • PRODUCTION • CAMPAIGNS •
3 weeks
Live Pilots
A co-created business-wide programme for full implementation. Adopt AI to empower your teams and deliver your goals.
12 weeks
Hands-on AI training and prompt literacy for your teams, with all activities using your tools and tailored to your processes.
30 weeks
For Leaders
High-impact discovery sprints for marketing leadership teams driving consensus on AI, delivering an actionable roadmap.
People
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Ian Crocombe Founder and Partner
Ian formerly served at Meta as Director, Creative Shop, and VP Innovation American Express as well as Planning Director at AKQA London.
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Jeremy Bevan Partner B2B
Jeremy was CMO EMEA at Cisco, and has led multiple successful B2B client coaching and consulting engagements.
