Chi Chi is a young coffee bean roasting brand that ensures the purity of raw beans by establishing direct sourcing relationships with high-quality production areas. In the baking process, abandon the industrial assembly line and adopt small batch, multi-stage temperature control baking, just to retain the best balance of coffee fruit and flower fragrance and richness.
taoSTUDIO designed a new brand Chinese logo for Chi Chi. The slanted structure and full strokes are full of vitality. In the application design of coffee bean packaging, it is laid flat on the packaging bag in the maximum form. Combined with an eye-catching and diverse color palette, it presents the diverse, layered and delicate satisfaction that coffee from different regions can bring to people, and at the same time, as a newly launched product, it can quickly attract consumers' attention.
taoSTUDIO designed a new brand Chinese logo for Chi Chi. The slanted structure and full strokes are full of vitality. In the application design of coffee bean packaging, it is laid flat on the packaging bag in the maximum form. Combined with an eye-catching and diverse color palette, it presents the diverse, layered and delicate satisfaction that coffee from different regions can bring to people, and at the same time, as a newly launched product, it can quickly attract consumers' attention.
池池是一家年轻的咖啡豆烘焙品牌，通过与优质产区建立直采关系，确保生豆的纯净度。在烘焙环节，摒弃工业化流水线，采用小批量、多段式温控烘焙，只为保留咖啡花果香与醇厚度的最佳平衡点。
taoSTUDIO为池池设计了全新的品牌中文标识，倾斜的结构和饱满的笔画，充满了活力，在咖啡豆包装应用设计中以最大化的形式平铺在包装袋上，搭配醒目、多样的调色板，呈现出不同风土的咖啡给人带来的多样、层次分明且细腻的满足感，同时作为一个刚推出的新产品可以快速吸引消费者的关注。
