빙그레 딸기블라썸 붕어싸만코 Anamorphic Event
붕어싸만코의 봄 한정판 제품인 ‘딸기블라썸’을 3D 아나몰픽 옥외광고로 제작하였습니다. 딸기블라썸 특유의 봄 시즌 감성을 생동감 있게 표현해 제품의 희소성과 매력을 한층 더 돋보이게 하였습니다.
We created a 3D anamorphic outdoor ad for the spring-exclusive Strawberry Blossom edition of Samanco. The ad captures the fresh, seasonal vibe of spring, highlighting the product’s uniqueness and charm in a simple yet engaging way.
Story Board
Key Visual
신선한 딸기의 과육과 부드러운 소프트 아이스크림이 만나 탄생한 붕어싸만코 딸기블라썸. 그 제작 과정을 하나의 시각적 이야기로 풀어내어, 제품의 디테일과 봄 한정판만의 특별한 감성을 생동감 있게 담아냈습니다.
Fresh strawberry chunks and creamy soft ice cream come together to create the Strawberry Blossom edition of SAMANCO. The production process is visually brought to life, highlighting its attention to detail, craftsmanship, and the unique charm of this spring-exclusive treat.
Detail
Process
Variation
코엑스 K-POP을 비롯한 서울 주요 7개 미디어 플랫폼에 송출되어 대중들에게 새로운 즐거움과 감동을 선사하였습니다.
The content was broadcast across seven major media platforms in Seoul, including Coex K-POP, bringing joy and excitement to audiences everywhere.
Credit
Client | @binggraekorea
Agency | CJ CGV
AE | Injung Choi, Yoojung Shin
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Art Director | Hee-seung Song
3D CG Directing | Taekyu Ahn
3D CG Artist | Jihyeon Park, Jaeyoun Jung, Suha Kim
2D CG Artist | Hee-seung Song, Hyejin Jo
Mastering | Hee-seung Song
Sound | K-Sound
Agency | CJ CGV
AE | Injung Choi, Yoojung Shin
-
Art Director | Hee-seung Song
3D CG Directing | Taekyu Ahn
3D CG Artist | Jihyeon Park, Jaeyoun Jung, Suha Kim
2D CG Artist | Hee-seung Song, Hyejin Jo
Mastering | Hee-seung Song
Sound | K-Sound
