Tastymonio - Brand Identity

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Tastymonio is a Cookie Station based on Santiago, Chile. The name comes from the combination of "Tasty" which refers to the pleasure derived from taste, and "Testimonio" highlighting that it’s an experience worth sharing and recommending.

Tastymonio appeals not only to the rational but also to the emotional and it is this combination of taste and quality, emotion and trust, which generates a deeper connection with the brand.

Our goal was to highlight a crucial aspect of the brand's history that inspired its creator to turn her passion into a real project. That aspect was the testimonials from each person who tasted her cookies, which she originally prepared with love for her friends and family on special occasions. Thanks to the warm welcome and the great receptivity that her cookies generated, she decided to take the next step and create this brand.

We created a youthful visual identity that awakens joy through vibrant colors and illustrations of characters wrapped in a world of crunchy and delicious cookies.