“A brand shouldn’t stand still. To stay relevant, it needs to breathe, evolve and engage with a world in constant motion,” says Antoniel Felainne, founder and executive creative director of LOTIPA. 

Over the years, Antoniel and his studio have embraced that same philosophy in their own practice — experimenting with new creative approaches, refining their visual language, and capitalizing on Behance’s evolving features to showcase work and build a thriving design business.

“Behance has been our primary channel for publishing in-depth case studies, tracking engagement metrics and generating new business opportunities,” shares Antoniel. These case studies have become the building blocks of LOTIPA™’s business. “On average, each in-depth case study generates at least one qualified inquiry within two weeks.”

FREY - Furniture by LOTIPA ™, Antoniel Felaínne, and time:is ™

A standout project is the branding and spatial design for FREY Furniture, where the team developed a comprehensive case study featuring technical renders, point-of-sales mockups, animated explainers, and material studies.

“Every asset begins with intention,” explains Antoniel. “We start by defining the strategic goals and understanding what needs to be communicated, both internally and externally. From prototypes to motion pieces, from storytelling visuals to interactive content, each element we create is designed to bring clarity, spark connection and support decision-making.”

FREY - Furniture by LOTIPA ™, Antoniel Felaínne, and time:is ™

Publishing a polished project is just the first step. Next comes strategic promotion. As a Behance Pro member, Antoniel leverages Project Boost to promote their work and get it seen by the right audience: “We use Behance’s boost credits to expand visibility, a new feature that has already proven effective in increasing exposure.”

Beyond Behance, the team amplifies launches across Instagram, LinkedIn, and email newsletters, while also producing behind-the-scenes content for Stories and Reels — all driving audiences back to the full case study.

FREY - Furniture by LOTIPA ™, Antoniel Felaínne, and time:is ™

The result? Over 15,000 views and nearly two and a half thousand appreciations — but more importantly, multiple direct inquiries from European distributors. “It proved that transparency in process builds real connections.” 

AYLA by LOTIPA ™, Antoniel Felaínne, Lukas Martins, and AX LEANDRO

In addition to increasing visibility to their work, Behance Pro has enabled Antoniel and LOTIPA to harness the full potential of the platform. “Upgrading to Pro unlocked a few key features that made a real difference,” says Antoniel. “Advanced analytics give us clear insights into which countries and industries engage most with our work, helping us refine both our content strategy and business development.” 

“Being able to pin flagship case studies at the top of our profile ensures that new visitors immediately see our strongest work — and that has definitely increased the quality of our inquiries,” Antoniel adds.  

DOKNA by LOTIPA ™, Antoniel Felaínne, and Carlos Michael 

“Behance Pro also gives us access to curated project briefs and job listings,” adds Antoniel. His team regularly reviews recommended jobs and responds to any briefs that have strong alignment and provides a worthy challenge. “That added visibility and outreach turned our portfolio into an active growth engine, not just a static showcase.”

MARI BUENO - ART GALLERY by LOTIPA ™, Antoniel Felaínne, and Yago Ferreira

Antoniel and his team’s dedication to building insightful case studies and strategically promoting their work has turned Behance from a simple showcase into a powerful engine for client acquisition. “The volume of exposure makes Behance essential to our pipeline,” says Antoniel. “Recently, 60% of our international projects have come from contacts generated through Behance.”

By pairing intentional design with a transparent creative process, the studio continues to expand its global reach, proving that in a world of constant motion, adaptability and authenticity are the keys to lasting success.

Machiaveli - Law Firm by LOTIPA ™, Antoniel Felaínne, and AX LEANDRO

See more work by LOTIPA and hire them for freelance projects on Behance.