When building a new category of AI employees for business communication, the team needed a name that felt human, memorable, and brandable. Using Atom’s marketplace search and filters, the team explored short, conversational names related to communication and AI, filtering by modern domain extensions. The result was Heyy.io, a simple, friendly domain that supports the company’s vision of turning AI from a tool into a workforce.
“A strong, short domain increased credibility and memorability. It is perfect!” — Tal Badani, Heyy Founder & CEO
Snapshot
- Domain: Heyy.io
- Industry: Tech, Internet, and Software
- B2B
- The Challenge: Finding a short, memorable domain for an AI startup when most catchy names were already taken.
- The Solution: Using Atom’s search filters to explore short, brandable names related to communication and AI across modern domain extensions.
- Notable Outcomes: Increased credibility, memorability, and more word-of-mouth and referrals
Brand Story
Heyy is building what it calls the AI Employees category: a new approach to business automation where companies can deploy AI team members for real operational roles.
Instead of acting as chatbots, Heyy’s AI employees can handle operational workflows across sales conversations and customer support through messaging channels. The platform allows businesses to “hire” ready-to-work AI staff in minutes, turning artificial intelligence into a functional workforce.
Founded by Tal Badani, Heyy began as an early-stage AI automation product focused on conversational workflows. While the underlying technology was in place, the company still needed a brand that clearly expressed its vision and felt approachable for businesses adopting AI.
The Challenge
Naming the company and securing the right domain proved to be one of the toughest early steps.
“Most short and catchy names were already taken. If you find a great name but the domain is already taken, it’s a big problem.” — Tal Badani, Heyy Founder & CEO
For a company positioning itself around innovation and communication, finding a domain that felt natural and distinctive was critical.
The Solution
To solve this challenge, the Heyy team turned to Atom’s premium domain marketplace. Using our discovery tools, they searched for short, brandable names related to communication and AI, applying filters to explore modern domain extensions that fit a forward-looking technology brand.
Their goal was to find something that felt like a natural interaction, something human and conversational.
The name that stood out was Heyy.io. By pairing an exclusive four-letter domain with a growing extension, particularly recognizable in the tech world, Heyy landed a meaningful, memorable, and super-catchy domain that fit their brand.
The Results
Once the team secured Heyy.io, the domain quickly became a core part of the brand’s identity. Tal notes that the short, playful name helped the company establish a strong early impression:
“A strong, short domain increased credibility and memorability. It is perfect!” — Tal Badani, Heyy Founder & CEO
The domain also supports organic brand growth through:
- Improved memorability
- Higher credibility with customers
- Stronger referrals and word-of-mouth
“The domain supports our goals by being short, simple, and easy to remember, and even fun to say. This helps with trust, referrals, and word of mouth.” — Tal Badani, Heyy Founder & CEO
Its simplicity and conversational tone align perfectly with Heyy’s mission of making AI employees feel natural and accessible for businesses.
Looking Ahead
Heyy’s long-term vision is ambitious: to become the global brand for AI Employees powering business communication and operations. The domain continues to play a key role in that mission.
As more companies begin deploying AI team members, Heyy is positioning itself at the center of this emerging category, with a brand name that starts every interaction the same way people do.
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