Campaign Manager

Scale your Apple Ads campaigns worldwide

Maximize ROAS with advanced keyword discovery, AI-powered automation, and competitor intelligence - all purpose-built for Apple Ads.

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Drive incremental growth for Apple Ads with the power of Atlas AI

Move faster with AI-powered automation

Scale reach with advanced keyword discovery

Align organic and paid performance in one view

TRUSTED APP STORE EXPERTISE

Now an Apple Ads Partner

As an Apple Ads Partner we are committed to empowering app marketers with the best data, tools and support to improve their organic and paid performance on the App Store.

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Optimize Apple Ads & custom product pages with a holistic view of performance

Spot your highest-impact campaigns, scale what works, and optimize costs across both paid and organic channels with a unified view of your performance in a single platform.

AppTweak brings together Apple Ads, ASO, MMP, and custom product page data in one place, so you can connect spend, installs, ROAS, retention, and creative performance – all without switching between tools.

Scale your reach with advanced keyword discovery powered by Atlas AI

Winning in Apple Ads starts with uncovering and scaling the right keywords – and Atlas AI is built to do this best.

Uncover thousands of market-specific keywords with 12+ advanced discovery pickers.
Prioritize the best opportunities with installs, impressions, relevancy, and competitor coverage metrics.
Test faster and scale winning terms with Exact Discovery Experiments, controlled exact-match campaigns prefilled with Atlas AI suggestions.

Whether you’re refining mature campaigns or expanding into new markets, Atlas AI helps direct your spend toward the keywords that truly drive incremental growth.

Move faster with automation that fits your strategy

Automation should enhance your strategy, not replace it. AppTweak gives you the flexibility to stay fully in control, go completely hands-off, or find the perfect balance in between – so every change supports your goals.

Automation presets: Start fast with prebuilt rules to raise bids on high-potential keywords, get alerts when KPIs hit certain thresholds, and more.
Custom rules: Build bid and budget rules based on any Apple Ads or MMP events for goal-driven optimization.
Smart Bidding: AI bid optimization that reaches your target CPA through incremental, data-driven adjustments – ideal for campaigns you want to scale on autopilot.

Built for impact. Powered by Atlas AI.

AI isn’t new to AppTweak – it’s been the foundation of our platform since 2014. Trained on the industry’s most complete app store dataset, Atlas AI turns complex data into clarity, powering smarter keyword discovery, sharper bid decisions, and faster execution.

AI features for Apple Ads

AI smart bidding

Built with AI, our rule-based system automatically optimizes bids with measured, incremental changes to hit your CPA targets.

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Exact discovery experiments

In just a few clicks, Atlas AI helps create exact match campaigns prefilled with 1,000s of high-potential keywords to scale.

Incrementality

Measure the incremental lift of Apple Ads campaigns on performance by isolating their impact from expected trends, powered by AI.

Keyword research

Expand your reach with AI keyword discovery, including smart suggestions and predictive metrics like installs, impressions, and maximum reach.

Traditional campaign management vs. AppTweak’s advanced optimization

From AI-powered keyword discovery to flexible automation, see why leading UA and ASO teams choose AppTweak to manage, optimize, and scale their Apple Ads campaigns.

Without AppTweak

With AppTweak

Keyword discovery & validation

Limited generic suggestions with no install or impression data. Live keyword testing directly in core campaigns.

Atlas AI uncovers thousands of relevant, high-intent generic keywords in minutes, complete with installs, impressions, and relevancy score (0-100) metrics. Exact Discovery Experiments, prefilled by Atlas AI, allow you to validate new keywords in experimental campaigns.

Bid optimization

Manual adjustments that react slower to market changes.

Custom and preset automation rules respond instantly to performance shifts. AI Smart Bidding optimizes bids continuously with incremental changes.

Data visibility

Paid performance data only, disconnected from organic trends.

Unified view of paid, organic, CPP, and competitor trends. Incrementality analysis isolates the true lift from Apple Ads.

Competitive awareness

Limited insight into competitor targeting and coverage.

Competitor keywords, hourly impression share tracking, and CPP intelligence help you protect your brand and capture new opportunities.

Scaling

Dependent on manual processes and trial-and-error.

Continuous scaling with advanced keyword discovery, AI-powered automation, and integrated performance insights.

Outsmart your competitors with Ad Intelligence

See exactly how rivals run Apple Ads in any market by spying on all the paid keywords they appear on, measuring paid impressions per keyword, and tracking shifts over time.

With granular impression share tracking, you can also protect your top-priority terms, defend your brand, and spot new opportunities to expand visibility before anyone else.

Maximize your appeal with custom product page intelligence

Adapt your store page to capture user intent and outperform competitors with the deepest custom product page insights available.

See every custom product page competitors run (by category, keyword, or app), compare custom creatives to default listings, and track the exact keywords they target.

Get the intelligence you need to refine messaging, localize creatives, and win more installs where it matters most.

Your Apple Ads campaigns, managed by our experts

Need results without adding headcount? Our Apple Ads and ASO specialists can run your campaigns end-to-end or work alongside your team to accelerate growth. We can handle:

Full Apple Ads campaign management
Keyword discovery and optimization
Custom automation setup and Smart Bidding monitoring
Custom product page creation and creative testing
Monthly reporting and performance analysis
And more

With 10+ years of App Store expertise and dedicated teams across 7+ countries, we combine AppTweak’s advanced technology with hands-on execution to deliver measurable results faster – so you can focus on strategy while we handle the rest.