Tech & media partners - 5 min read Behind the scenes of a successful email-to-app campaign in Salesforce
Tips & strategy - 10 min read Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions
Measurement & analytics - 3 min read Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
Trends & insights - 6 min read Driving loyalty and lifetime value (LTV) in challenging economic conditions
Tips & strategy - 7 min read Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
Mobile marketing - 11 min read Why app personalization is crucial for mobile app marketing and how to get it right
Tips & strategy - 13 min read 21 app marketing strategies to charge up user acquisition and retention
Tips & strategy - 14 min read How to improve your app ratings and reviews to 89% conversions organically
Tips & strategy - 6 min read A growing focus on owned media paves the new digital sustainability direction
Measurement & analytics - 6 min read Predictive marketing for mobile advertisers: How to do more with less
