Turn installs into active and engaged players.

Turn installs into active and engaged players.


Find your high-value users and know what makes them tick. Run a pre-launch analysis of your app audience.

Predict churn for app users and adjust bids with churn scores to maximize ROAS and allocate budget smarter.

Increase user loyalty by retargeting existing users: new installers, active users, and paying users.
Proven ROAS
Rely on proven retention strategies across all app verticals to drive high ROAS.
Not only our DSP is custom-built to run efficient retargeting campaigns and eliminate noise from inaccurate bid requests, but it also scores users based on their churn probability and segments them accordingly.
By integrating churn prediction into our bidding strategy, we outperform standard bid price models and consistently deliver strong ROAS.
Creative Design
Launch unforgettable campaigns tailored to your app. Leverage videos and playables crafted by our in-house creative team and powered by our Creative platforms.
We also collaborate with partners like Craftsman+ and Playable Factory to streamline your workflow and accelerate your creatives go-to-market.
Privacy Compliance
We are fully compliant with GDPR and COPPA regulations. Our legal team is readily available to review any required documentation and ensure that every campaign runs within the appropriate legal framework. With Adikteev, you gain all the tools you need to drive retention success—while operating in a privacy-first environment.
Retargeting expertise
Our DSP is fully dedicated to retargeting—no UA, no unnecessary complexity, no extra cost.
It’s lean, efficient, and built to re-engage the right users at the right price.
Before launching, our team analyzes your entire app audience to design a custom setup based on your goals.
With 13 years of experience, we know what works—and how to make it work faster.
Simon Hales
Associate Director Performance Marketing | @ King
Dmitry Panteleev
Head of Digital Marketing | @ Joom
Colin Tong
Sr. Growth Marketing Manager | @ Tech Tree Games

Adikteev team members are extremely personable and they go the extra mile.
Brett Patterson
Vice President of User Acquisition | @ Influence Mobile
Retargeting with Adikteev helps us capitalize on our UA investment and also consolidate our presence in some big European markets.
Irina Dan
Senior Performance Marketing Manager | @ Lifesum
Nick Cullen
User Acquisition Manager | @ GameHive
Rola Nubani
UA Manager | @ Clawee
Krisztina Simon
Retargeting Lead | @ Product Madness
Anton Nesterov
Senior Marketing Manager | @ Pixonic
Paula Rodrigo / Gamze Çakilci
User Acquisition Manager | @ Product Madness
Aleksei Krizhanovskii
UA Producer | @ Belka Games
Gil Viener
User Acquisition Team Lead | @ Playtika
Lidor Feldman
Retargeting Lead | @ Gamestory
Pauline Berger
Lead UA Manager | @ Million Victories
Sergey Yurkov
Head of UA | @ Magic Jigsaw Puzzles
The latest app re-engagement newS
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The latest app re-engagement news




















