Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Find

Understand

Analyze your consumer data and insights to understand audience behavior.

Understand

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Activate

Measure

Measure your media performance to optimize your content.

Measure

Find

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Understand

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Activate

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Audiences

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Media & Activation

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Measurement & Optimization

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Sales Drivers

The Latest

Introducing CatalinaRx: The Nationwide Retail Point-of-Care Print Media Network

Catalina has launched CatalinaRx, a new retail point-of-care media network that uses shopper data and predictive modeling to connect pharmaceutical and CPG brands with consumers.

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Reaching a New Wave of Buyers!

See how Catalina launched a strategic campaign for Wild Planet, encouraging new buyers to dive into the sea of sustainable seafood.

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Grocery Inflation Re-accelerates in Q3 2025, Catalina Shopping Basket Index Shows

After a period of cooling, overall U.S. grocery inflation re-accelerated modestly in Q3 2025, ticking up from 2% to 3% YOY, according to Catalina's Shopping Basket Index. This uptick was primarily driven by a massive inflationary surge in Coffee which was offset by price drops in key categories, including soft drinks, paper products, deodorants, and cereal.

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