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Essays
Reading Lists
THE ORIGINS OF EFFICIENCY
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Reading List 01/17/2026
ALARA, OLED screens, bus stop frequency, Ozempic and airlines, and more.
Jan 17
•
Brian Potter
41
2
2
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The Surprisingly Long Life of the Vacuum Tube
The last several decades of technological progress have, in large part, been about finding more and more things we can do with semiconductors and the…
Jan 15
•
Brian Potter
116
25
9
Reading List 1/10/2026
Waymos as kid shuttles, naval reactors for data centers, welder’s anthrax, flood buyouts, and more.
Jan 10
•
Brian Potter
44
5
2
How Did TVs Get So Cheap?
You’ve probably seen this famous graph that breaks out various categories of inflation, showing labor-intensive services getting more expensive during…
Jan 8
•
Brian Potter
174
29
11
Reading List 01/03/2026
Automated code checkers, meranti wood, shifting snowfall patterns, launching spacecraft with bullwhips, and more.
Jan 3
•
Brian Potter
35
3
2
Should US homebuilders emulate Sweden?
A common sentiment I see with folks interested in improving US homebuilding is that we should try and emulate Sweden.
Jan 1
•
Brian Potter
133
81
7
How Accurate Are Learning Curves?
We’ve talked several times on this substack (as well as in my book), about the learning curve, the observation that costs of a produced good tend to…
Dec 24, 2025
•
Brian Potter
96
21
7
Reading List 12/20/25
Tesla’s robotaxi crash reports, a fusion startup merger, the decline of US injection molding, Wyoming’s snow fences, and more
Dec 20, 2025
•
Brian Potter
61
3
2
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Construction Physics
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