Charlene Li

By now, most forward thinking organizations are aware of generative AI, but many are grappling with their own plan of how to think about and deploy gen AI in the way that makes sense. In this course, thought leader Charlene Li offers key insights on what some are calling the biggest change transformation in the knowledge worker era. Drawing from her own work with first movers and leaders across industries, Charlene dives into some of the key issues to consider, including: the impact on the work… Show more

By now, most forward thinking organizations are aware of generative AI, but many are grappling with their own plan of how to think about and deploy gen AI in the way that makes sense. In this course, thought leader Charlene Li offers key insights on what some are calling the biggest change transformation in the knowledge worker era. Drawing from her own work with first movers and leaders across industries, Charlene dives into some of the key issues to consider, including: the impact on the work force and work force planning; job roles will go away, transform, or not be impacted; and emerging skill sets organizations will need to train for. She also presents her insights on how employees can still learn and thrive amidst the uncertainty. Charlene helps companies and their workers think through an AI first strategy and make sense of a plan to evolve successfully in an AI-powered world. Show less

To be competitive, it’s no longer enough to be innovative – you must have a strategy for disruptive growth, a plan to identify and seize an opportunity no one else has the audacity or confidence to reach for. Disruptors don’t just blow things up – they also create and build things that result in huge, positive change. This book will help you build your own disruption mindset.

Winner of a 2016 Independent Publisher Book Award and a 2016 Small Business Book Award

“This 100-page business and career book is among the first I’ve seen that clearly defines the nuts and bolts of leadership in The Digital Age.”
—Joyce Lain Kennedy, The Chicago Tribune

Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arm’s-length from those they lead and serve, relying on specialized… Show more

Winner of a 2016 Independent Publisher Book Award and a 2016 Small Business Book Award

“This 100-page business and career book is among the first I’ve seen that clearly defines the nuts and bolts of leadership in The Digital Age.”
—Joyce Lain Kennedy, The Chicago Tribune

Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arm’s-length from those they lead and serve, relying on specialized teams to interact with customers, their direct reports to keep tabs on how employees are doing, and on the digital natives in their organization to stay abreast of new technologies.

Now, in The Engaged Leader: A Strategy for Your Digital Transformation, Li helps leaders adapt to the demands and opportunities of digital leadership. To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless—if your palms aren’t sweaty or your stomach isn’t churning, then you probably aren’t really practicing digital leadership. Show less

Achieving momentum for a social business strategy for many organizations is challenging enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social? Left unanswered, organizations face significant risks, including threats to brand health as the result of inappropriate or disjoint social practices. Hidden between great strategic ideas and business results lies the messy mechanics of governance, which… Show more

Achieving momentum for a social business strategy for many organizations is challenging enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social? Left unanswered, organizations face significant risks, including threats to brand health as the result of inappropriate or disjoint social practices. Hidden between great strategic ideas and business results lies the messy mechanics of governance, which according to our research only 16% of organizations feel is well understood and deployed. Strategy and governance are natural partners: Strategy lays the groundwork for new opportunities while governance ensures safe execution, managing the risk of change. In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy
and manage risk. Show less

Research report focused on social business education, which includes a framework to structure education programs based on four unique roles, learning objectives and a 10-point checklist of requirements for success.

New York Times Bestseller. An essential guide for leaders who want to use social media to be "open" while maintaining control.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging… Show more

New York Times Bestseller. An essential guide for leaders who want to use social media to be "open" while maintaining control.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.

- Shows how to use social media to become an open organization
- Offers basic advice for leaders who are adapting to the new era of openness in the marketplace

The author Charlene Li is one of the foremost experts on social media and technologies.

In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances. Show less

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in… Show more

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image. Show less