🇺🇸 Who’s raising the bar in digital advertising for 2026? We’re excited to unveil our new list of Preferred & Platinum Agency Partners! These agencies aren’t just names on a list—they’re trusted collaborators who consistently deliver outstanding results for brands and publishers. Each partner has demonstrated a commitment to innovation, transparency, and performance, helping clients navigate an ever-evolving digital landscape. We’re proud to work alongside these industry leaders and can’t wait to see what we’ll achieve together in the year ahead. Curious to see who made the list? Check out the full announcement here: https://hubs.li/Q042KGwK0 #AffiliateMarketing #PerformanceMarketing #AgencyPartners #AdvertisingThatOutperforms
Rakuten Advertising
Software Development
San Mateo, CA 61,668 followers
Leading the industry in delivering affiliate and partner marketing solutions.
About us
Rakuten Advertising leads the affiliate and partner marketing industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation. At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value. We leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them. Backed by industry-leading AI-backed technology, and the largest partner network in affiliate marketing, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.
- Website
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http://www.rakutenadvertising.com
External link for Rakuten Advertising
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Mateo, CA
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Affiliate, Media, and Partner Marketing
Locations
Employees at Rakuten Advertising
Updates
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🇬🇧 🇪🇺 FINAL CALL for Golden Link Awards Entries! Due to popular demand and to give you ample time to curate your winning submissions, we've extended the deadline for the Golden Link Awards to 23:59 on the 22nd February 2026! This is your last chance to showcase your incredible achievements and be recognised among the best in the industry. Don't miss out on the opportunity to win a prestigious Golden Link Award, a highlight of DealMaker Europe! For more information on DealMaker Europe and the Golden Link Awards, visit here: https://bit.ly/4kvKv0v #GoldenLinkAwards #DealMakerEU26 #AffiliateMarketing #Awards #PerformanceMarketing
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February is here, and with it comes celebrating Black History Month! This year is extra special as we mark a monumental centennial: 100 years since the first Black History Week was established in 1926. At Rakuten Advertising, we're incredibly proud to honor this legacy and amplify Black voices, especially through the exceptional work of our Black Employee Alliance (BEA) Employee Resource Group and President Tyeisha McDade, MBA. For years, BEA has been a cornerstone of community, advocacy, and cultural celebration within our organization, fostering an environment where Black employees feel empowered, heard, and connected. Wondering how you can best celebrate and observe this historic Black History Month? Swipe to uncover some impactful ways to engage, learn, and support throughout February! Click here to learn more about how Rakuten Advertising recognizes, uplifts, and empowers our Black community: https://bit.ly/4kFWwRd #BlackHistoryMonth #BHM100 #BlackEmployeeAlliance #AffiliateMarketing #AffiliateIntelligence
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🇺🇸 Our team will be attending eTail™ in Palm Springs in a few short weeks! If you're looking to launch or expand your affiliate program, stop by our booth (#316) or schedule a meeting with one of our Rakuten Advertising team members, Krysta Gutteridge, Dana Foster, Larry Tumacder, Danielle Talamini, and Caroline Cathey in the event app. See you there! #AffiliateMarketing #AffiliateConference #eTail #eTailPalmSprings
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Ontem, a Rakuten Advertising realizou seu Kick Off no Brasil com o time local e a presença de visitantes estratégicos, que compartilharam novidades relevantes de estratégia e produto a partir de aprendizados de outros mercados. A companhia segue para 2026 ainda mais preparada, alinhada e consciente do seu papel — e, principalmente, mais responsável pelos resultados que deseja construir para o seu ecossistema. #RakutenAdvertising #RKO #Liderança #Crescimento #PerformanceMarketing #Parcerias #Afiliados #Ecommerce #Brasil
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🇺🇸 Our Martech Record Publisher Roundtable is just around the corner! Register today so you don't miss out: https://bit.ly/4rudwvM This webinar is all about bringing publishers together to share what’s working, what’s changing, and what’s next in affiliate and performance marketing. It’s a rare chance to hear directly from the people shaping the future of affiliate marketing, through open conversation, real-world insights, and practical takeaways. Join this group of thought leaders as they dive into what's next, register now! #AffiliateMarketing #PerformanceMarketing #MarTechRecord #AdvertisingThatOutperforms
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🇪🇺 🇬🇧 | Unlock the Future of Affiliate with Industry Leaders at DealMaker Europe! Get ready to gain invaluable insights and actionable strategies from the brightest minds in the affiliate industry. DealMaker Europe 2026 in London on 25th March, is your premier destination for cutting-edge content and expert perspectives. While our full agenda is still taking shape, expert sessions are designed to: ➡️Decipher emerging trends and market shifts. ➡️Gain deep dives into scaling campaigns effectively. ➡️Hear success stories and lessons learned from top performers. This is your chance to learn directly from the trailblazers shaping the affiliate landscape. Don't just follow trends – set them! Secure your seat today: https://bit.ly/45P43ah #RakutenAdvertising #DealMakerEurope2026 #AffiliateMarketing
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The affiliate marketing game has changed. Most companies are just now figuring out what AI can do. We've already done it. 👉 Partnership Discovery uses plain language to search millions of sales and find partners with a proven track record in your product categories. 👉 Forecasting & Benchmarking enables you to predict and assess budget performance, so you can learn how to maximize program performance and ROAS. 👉 Placement Recommender shows you partnerships that are most likely-to-perform, based on your ROAS and budget objectives. This is Affiliate Intelligence. The data, the AI, the network, and the strategy to help you see what others miss and win in ways you haven't tried yet. See it in action: https://bit.ly/3M9CIZx
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🚨 There's still time to register! 🚨 Our live event is almost here, and seats are filling up fast. If you’ve been on the fence, now’s the time to act. You'll learn how to: ✨ Leverage data and AI for smarter decisions ✨ Engage customers at every stage of the funnel ✨ Blend proven + new tactics for the best results ✨Optimize continuously for growth ✨ Protect and enhance your brand at every touchpoint Don’t let the “old-school affiliate” model hold you back anymore. Join us tomorrow: https://hubs.li/Q0404KFj0 #AdvertisingThatOutperforms #AffiliateMarketing #RakutenAdvertising #PerformanceMarketing #AffiliateIntelligence
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🇧🇷 Como novos produtos e tendências podem transformar o cenário do marketing de afiliados no Brasil? 🧩🚀 No depoimento a seguir, Carolina Luz, Coordenadora de Growth Marketing na Leroy Merlin Brasil compartilha: ✨ Como a marca vem inovando em marketing de afiliados ✨ O papel de novas soluções e parceiros na estratégia digital ✨ Tendências que estão moldando o futuro da performance ▶️ Assista ao vídeo completo e confira os insights da Leroy Merlin: https://hubs.li/Q040X5480 #LeroyMerlinBrasil #RakutenAdvertising #MarketingDeAfiliados #GrowthMarketing #Ecommerce #MarketingDigital #Inovação #Brasil
Leroy Merlin e Rakuten Advertising: Uma parceria com visão de futuro
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