There was a time when music poured out of the walls of the thousands of clubs dotted around New York City. There was a palpable energy and buzz permeating the grungy, not yet gentrified streets. It was in this creative zeitgeist of the 1990s that a rock band called The New Rising Sons were formed. They burst onto the music scene with all the promise in the world.
In 2019 Olivia Serafini-Sauli (producer, director, and founder of the independent production company Via 73 Films) was contacted by her old friend Kevin McGinnis the guitarist of The New Rising Sons, a New York City band that was part of the music scene she had been a part of in the 90s. Kevin let her know that the master reels of the band’s lost album 'Set It Right' had been found, and in an attempt to release it, he was searching for images from that time. This prompted Serafini-Sauli to open up her own personal archive of photos and Hi-8 footage from their days in the downtown music scene.
So began the journey of rediscovering the story of her friends, of relationships that had frayed, of a city that had become commercialized, and of an industry that had imploded. As Serafini-Sauli pieced together the band’s past, present, and potential future, she found herself in a front-row seat as this rock band launched itself on a path toward redemption. Endless Calls for Fame: The Story of The New Rising Sons tells the story of their tumultuous journey through rock stardom, musical obscurity and the redemption they suddenly found over 20 years after forming.
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