Lifestyle Beauty & Style 5 Pro Tips for Achieving Your Best Brows Ever N.Y.C.'s brow threading expert shares her tips to maintaining clean, face-defining brows By Brittany Talarico Brittany Talarico Brittany Talarico is PEOPLE's Style & Beauty Director, where she oversees fashion and beauty coverage across the brand's platforms. This includes managing the vertical's tentpoles, running lead on the Met Gala, which is among PEOPLE.com's top-trafficked red carpet events every year, interviewing the industry's top celebrities and tastemakers and breaking A-list celeb news (a New Jersey shore native, it is no surprise that her favorite interview ever was with Bruce Springsteen). Brittany has represented the brand on national TV programs including Good Morning America and The CW's two TV specials on the British Royals. You may also see her on one of PEOPLE's green screen social media videos decoding Taylor Swift's style. She joined PEOPLE from Cosmopolitan in 2013, where she was an Associate Editor. People Editorial Guidelines and Kaitlyn Frey Kaitlyn Frey Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. People Editorial Guidelines Published on July 12, 2017 09:00AM EDT Courtesy Wink Brow Bar Almost everyone has a brow horror story whether it involves over-plucking in your teens or a bad experience with some very hot wax. But now, the beauty biz has cornered the brow market and it’s easier than ever to fake it till you make it. Celebrities including Cara Delevingne, Lucy Hale, Lily Collins and Demi Lovato have made bushy brows cool again. But just because thick eyebrows are back, doesn’t mean you should pass up on brow grooming. Keeping your arches in tip-top shape takes work. So we turned to one of N.Y.C.’s most well-known brow experts, Umbreen Sheikh, founder of N.Y.C.’s Wink Brow Bar, to get her best tips. Avoid Wax In my opinion, threading is best for your brows, not waxing. I see a lot of people make a mistake with waxing. You shouldn’t be stripping your skin so close to the eyebrow with wax. It can make your skin soften earlier, and make your skin wrinkle sooner. https://www.instagram.com/p/BIq8hn-A4sK/ Brush Out Your Brows I don’t know why people don’t do this. Just brushing your brows changes the shape and stimulates growth. There’s [nothing] more stimulating than brushing your brows. RELATED PHOTOS: UPDATED! Beauty Brands That Give Back Put Down the Tweezers I know the ’90s are back in style, but I have a feeling we’re never going back to the ’90s brows. That was that time when we did it and we thinned [them] out, but never again. I think everyone learned their lesson. Maintain Your Appointments You should be going to a brow bar to get threading done with the same frequency. Depending on the cycle of your hair growth, make a standing appointment for every two to three weeks. That’s ideal. I think regular threading stimulates blood vessels around your eyebrow areas as well, so it keeps it healthy. But also, don’t do anything in between when your home because then you’re creating different cycles of hair growth. It only takes about seven minutes to get threading done — not long. Don’t Have Brow Envy 99% of people who want brows want them full. They don’t want them thinned. They want this kind of natural, defined look. But it’s not about getting Cara [Delevingne]’s brows. You have to create your own brow story. There are so many techniques and products that can get you to where you want. That’s exactly why we tagged our entire brand with, “We thread your story.” What do you do to take care of your eyebrows? Tell us in the comments below. Close