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Engineer · Builder · Advocate
Luc Herlitz

I walk into organizations, find the gaps, and build whatever's needed. Testing frameworks, training programs, teams, processes. From zero to running.

The short version

There's a thread that runs through everything I've done: I get hired into roles that don't fully exist yet, and I build the systems that make them real. At Planning Center, I went from frontline support agent to their first automation engineer, architecting testing infrastructure, creating internal tools, and eventually representing the company at conferences and in partnerships with Apple and Stripe. There was no playbook, so I wrote one.

Before that, I spent five years at Arise equipping instructors across programs for major Fortune 500 clients. I built a data tool that predicted which learners were at risk of failing, and it moved certification rates up by 35%. I've managed teams of 75+, designed curriculum from scratch, coached people through career transitions, and led quality programs across entire organizations.

And before any of that, I spent a decade in ministry, producing services, leading creative teams, and managing technology for churches. That's where I fell in love with the idea that nonprofits and churches deserve world-class tools. It's what drives every side project I build today.

15+ Years in Tech
35% Certification Rate Improvement
4 Industries Spanned
20+ Years of Leadership

Where I've built things

Camping World

Sales Consultant
2026 – Present

Stepped into a completely different industry and immediately started building. Within weeks, created a training tool to help new sales associates practice overcoming objections, soft closing, presenting numbers, and closing deals. Leverages AI tools to analyze inventory and match the right unit to each customer's needs.

  • Built a sales training tool for objection handling, closing techniques, and deal presentation
  • Uses AI-powered inventory analysis to match customers with ideal units
  • Quickly became a top performer on the sales floor
Sales Training Tools AI Integration Client Matching

Planning Center

Support Agent → Product Specialist → Project Coordinator → QA Engineer
2016 – 2025

Started on the frontline handling Zendesk tickets. Built internal support tools that the whole team adopted. Moved into project coordination, then became the company's first-ever automation engineer, designing the entire QA infrastructure from scratch. Also represented Planning Center at conferences and in developer partnerships.

  • Architected end-to-end testing frameworks (Cypress, Playwright) adopted across all product teams
  • Created internal support tools and Zendesk plugins used by the entire support organization
  • Represented the company at conferences and in developer partnerships
  • Coordinated cross-team projects and release processes
Cypress Playwright Ruby on Rails CI/CD Zendesk Project Coordination

Arise Virtual Solutions

Certification Operations Manager
2011 – 2016

Equipped and managed instructors across programs for major Fortune 500 and enterprise clients. Built the Course Activity Matrix (CAM), a data analytics tool to predict learner outcomes and identify at-risk students before they failed.

  • CAM tool drove 15–35% increase in class certification rates
  • Implemented QA and NPS programs across training operations
  • Managed teams of 75+ instructors across multiple client programs
  • Designed curriculum and assessment frameworks from scratch
Data Analytics QA Programs Training Design NPS Team Leadership

Ministry & Church Leadership

Creative Arts & Experience Pastor
2001 – 2011

A decade of pastoral leadership across churches in Ohio, Michigan, and North Carolina. Managed worship teams, media production, volunteer programs, and technology. Produced radio broadcasts and led creative services.

  • Sunday Experience Pastor who designed and produced weekly services for hundreds
  • Managed musicians, media teams, and volunteer organizations
  • Technology-forward approach to ministry with early adoption of digital tools
  • This is where the conviction for faith-based tech was born
Leadership Production Volunteer Management Technology

Things I'm building

Echo Worship

AI-powered worship song recommendations based on sermon content. Helping worship leaders find the perfect songs that align with what's being preached.

TypeScript AI/ML Church Tech

Shepboard

Project management built specifically for churches. Because ministry teams have unique workflows that Jira and Asana don't understand.

React Vite JavaScript

Lumon Ipsum

A Severance-themed Lorem Ipsum generator. Because the work is mysterious and important, and so is placeholder text.

Next.js Vercel
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What I work with

Testing & QA

Cypress Playwright Selenium Jest Vitest XCTest Maestro Manual Testing Test Strategy

Languages & Frameworks

JavaScript TypeScript Ruby Python React Next.js Node.js

DevOps & Tools

GitHub Actions CI/CD Pipelines Docker BrowserStack Git Zendesk

Training & Enablement

Curriculum Design Instructor-led Training Coaching & Mentoring Onboarding Programs Data-driven Assessment

Certifications

ISTQB® CTFL CAM 501: Foundations of Coaching CAM 503: Coaching for Change CAM 507: Coaching Teams

Leadership & Advocacy

Team Leadership (75+) Technical Advocacy Conference Speaking Cross-functional Collaboration Process Design Partnership Negotiation Project Coordination

Let's connect

I'm exploring my next opportunity, whether that's QA engineering, technical advocacy, training, or building something from scratch. If you need someone who can find the gaps and close them, I'd love to talk.