CONTENT STRATEGY
Develop comprehensive strategies that align messaging with your desired goals.
STORYTELLING
Create compelling narratives that connect emotionally with audiences.
CONSULTING
Provide strategic guidance on social media and traditional media outreach.
At The Impact Edit, Helaina helps nonprofits and socially good organizations and purpose-driven companies tell the human stories behind their work, impact, and purpose, translating mission into connection so that people don’t just understand what you do, they feel it.
By focusing on connection, she brings your work to life through clear, story-driven messaging that reaches the right people at the right time, making sure your mission is recognized in a human, forward-facing, and compelling way so that people see, feel, and engage with the good you’re doing. Because when people see the helpers, they connect.
And when they connect, they act.
In addition to her editorial leadership, Helaina has published hundreds of bylines across major national and digital outlets, covering culture, social impact, and the human stories behind the headlines. Her work and insights have also reached audiences beyond the page through thoughtful, engaging appearances on television and radio, where she brings clarity, empathy, and depth to complex conversations. Across platforms, her voice is trusted for making ideas accessible, meaningful, and deeply human.
Helaina has dedicated her life to telling stories that shine a light on people and projects making the world a better place.
From grassroots nonprofits to inspiring individuals and to bold social change initiatives, she's captured the moments that show hope, creativity, and impact in action.
Explore her work in Forbes, Huffington Post, Vice, Newsweek, Teen Vogue, Fortune, Reader's Digest, Glamour and many more.
Through her writing and public speaking, Helaina connects with audiences of all ages using humor, vulnerability, and candid storytelling to bring hope and solutions to complex challenges, with a special understanding of CPTSD, PTSD, Anxiety and Addiction. Helaina offers insights that support both personal growth and clinical understanding. Her mission is to normalize mental health conversations, provide resources for those navigating the landscape, and inspire resilience, empathy, and healing.
Helaina was just 12 years old and in school three blocks from the World Trade Center on September 11, 2001 when she witnessed the towers collapse, ran through clouds of debris, and spent months surviving in a neighborhood turned war zone. Her memoir explores the lasting, undiagnosed impact of PTSD—not only as a personal reckoning, but as a reflection of the invisible scars carried by a generation. At its core, After 9/11 is a story of resilience, recovery, and hope, tracing a child’s navigation of trauma and a young woman’s gradual movement toward healing.
Helaina is a Native New Yorker and proud rescue dog mom who brings heart, humor, and curiosity to everything she does.
Her love of spotlighting the good has guided her work, and she believes wholeheartedly in the transformative power of kindness, Helaina is committed to looking for the helpers, especially in the darkest of times.
Outside of writing and strategy, she runs a small knit design business that raises funds for animal rescue and serves as a mental health advocate and speaker.
In her free time, she volunteers with seniors at a memory care facility, paints in bold colors with reckless abandon, relives her days as a restaurant reviewer, manages her chronic migraines, reads too many books at once, binges horror movies, and makes her friends and husband laugh until they cry.
