The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications. The NAI’s goal is
As the leading self-regulatory organization dedicated to responsible data collection and use for digital advertising, the NAI is announcing a new membership requirement designed to ensure that working with NAI
On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the
WASHINGTON, D.C. (October 9, 2025) – Yesterday, California Governor Gavin Newsom signed AB 566, a law requiring all web browsers to provide opt-out preference signals. In response, NAI President and CEO,
WASHINGTON, D.C. (May 19, 2025) – The Network Advertising Initiative (NAI) is pleased to announce Megan Cox as the new Director of its Privacy Review Program. Megan joins the NAI
Leading Self-Reg Organization Shifts to Promote Legal Compliance WASHINGTON, DC (March 10, 2025) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory trade association for advertising technology companies,
On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the
On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking
On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the
The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.